Description:

About Emeritus:

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.

It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations.

Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.

Following its $650 million Series E funding round in August 2021, the Company is valued at $3.

2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Summary:

We are seeking a highly strategic and execution-driven Organic Marketing leader to spearhead our marketing engine with a strong focus on SEO, organic channels, and experimentation-led growth.

This role will partner closely with the senior leadership team to shape the full-funnel growth strategy using data, product thinking, and martech/AI driving customer acquisition, engagement, and revenue outcomes for a multimillion-dollar business portfolio.

Key Responsibilities:

- Lead and own the organic growth and SEO strategy, including content, authority building, and scalable experimentation.

- Build and optimize non-paid/pull channels including SEO, organic social, referrals, lifecycle marketing, and partnerships.

- Enable tech / automation / AI-powered efficiencies across organic and owned channels.

- Develop and iterate growth loops, experimentation frameworks, and scalable models focused on CAC efficiency and sustainable growth.

- Partner closely with Product, Partnerships, Revenue & Growth teams to unlock audience and lifecycle expansion opportunities.

- Oversee strategic content initiatives to drive visibility, discovery, and conversion across the funnel.

- Run rapid experiments and leverage analytics to influence channel prioritization, funnel performance, and roadmap decisions.

- Act as a thought partner to the Co-founder, providing insights on growth strategy, product-market fit, and new opportunity areas.

- Shape and mentor a high-performing team with strong collaboration across cross-functional stakeholders.

- Maintain accountability for key business metrics including organic pipeline, ROI of SEO initiatives, and overall marketing productivity.

Required Qualification & Experience:

- 12+ years of experience in organic-first marketing roles with deep domain expertise in SEO, Content Strategy, Automation, and Martech.

- Proven success scaling organic and hybrid acquisition programs in B2C or high-growth environments.

- Proven leadership in scaling revenue driven marketing functions at B2C or D2C companies; startup or high-growth environment preferred.

- Track record of managing large marketing budgets and delivering strong ROI, revenue, and customer growth.

- Strong grasp of marketing automation, CRM, advanced Martech stacks, web analytics, attribution models, and AI-driven marketing platforms.

- Strong first-principles problem solver with a bias for action and experimentation; thrives in fast-paced, ambiguous environments.

- Analytical leader who can derive insights from data and apply them to marketing strategy and execution.

- Exceptional leadership, stakeholder management, hands-on approach, and cross-functional collaboration skills.

- Excellent communication and storytelling abilities; can translate complex ideas into compelling narratives for diverse audiences.

- Prior experience working closely with founders, C-level stakeholders, or executive teams is a strong plus.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.