Description:

Role: Associate Director Technical SEO.

Location: India (Remote).

About Emeritus:

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.

It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations.

Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.

Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Summary:

We are seeking a highly skilled Technical SEO Lead to drive Emeritus organic growth across all lines of business.

This is a hands-on, data-driven role requiring deep technical expertise, strong experimentation rigor and the ability to influence crossfunctional teams (Product, Revenue, Tech, Engineering, Content and Analytics).

The ideal candidate combines technical SEO mastery, strong program management, stakeholder influence and the ability to communicate complex insights with clarity and confidence.

Key Responsibilities:

- Lead and own the end-to-end organic growth and SEO strategy, including technical SEO, content, authority building, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), LLMdriven experimentation frameworks, and scalable AI-powered organic growth initiatives, site health and scalable experimentation.

- Conduct deep technical audits, diagnose crawl/indexation issues, optimize site architecture, improve Core Web Vitals, schema, sitemaps, redirects and internal linking systems.

- Drive a structured cadence with Product, Engineering, Tech, Business, Revenue, Content and Partnerships teams, ensuring alignment and execution across all organic initiatives.

- Partner closely with Product and Tech to ship SEO-impacting features, improve site performance, and influence the roadmap with data-backed recommendations.

- Collaborate with all LoBs (Global, India, APAC, Alumni) to prioritize and scale highimpact SEO opportunities.

- Enable automation, AI-powered workflows, and Martech enhancements to drive efficiency across organic channels.

- Own SEO tooling: GSC, GA4, SEMrush/Ahrefs, Screaming Frog, Looker/Tableau dashboards, Rank tracking, log analysis, crawler monitoring, etc.

- Identify and implement scalable tech-led solutions such as templated pages, dynamic content generation, and programmatic SEO.

- Develop and iterate growth loops, experimentation frameworks, and data-driven models focused on CAC efficiency and sustainable organic scale.

- Run rapid experiments across landing pages, SERP features, technical optimizations, content clusters, and user journeys.

- Leverage analytics to influence channel prioritization, funnel performance, and strategic roadmap decisions.

- Oversee strategic content initiatives to drive visibility, discovery, and conversion across markets and customer segments.

- Build scalable content systems topic clusters, programmatic content, rich media SEO, multilingual SEO and experience-led content.

- Communicate complex SEO concepts to nontechnical audiences through crisp storytelling, presentations, and clear documentation.

- Mentor cross-functional teams where applicable; guide content, product, and marketing stakeholders on SEO best practices.

Required Qualification & Experience:

- 8-12 years of experience in growth, technical SEO, or organic acquisition roles with deep domain expertise across SEO, content systems, analytics, and automation.

- Proven success scaling SEO and hybrid organic programs in B2C, consumer internet, or high-growth environments.

- Demonstrated ability to work with Product and Engineering teams to deliver SEO-impacting features and improvements.

Strong hands-on experience with:

- Technical audits, Core Web Vitals, rendering, logs, GSC, GA4, Tableau.

- Site architecture, schema markup, canonicalization, indexation, redirects.

- CMS systems, JavaScript SEO, page speed, mobile optimization.

- Programmatic SEO, large-scale content systems.

- Strong stakeholder management experience; ability to influence across Business, Product, Tech, Engineering, Content, and Leadership.

- Ability to thrive in a fast-paced, high-ambiguity environment with a strong bias for action.

- Excellent communication, storytelling, and presentation skills; able to articulate complex concepts to diverse audiences.

- Strong analytical problem solver with first-principles thinking and a rigorous approach to experimentation.

- Analytical leader who can derive insights from data and apply them to marketing strategy and execution.

- Exceptional leadership, stakeholder management, hands-on approach, and cross-functional collaboration skills.

- Excellent communication and storytelling abilities; can translate complex ideas into compelling narratives for diverse audiences.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.