Emcure - Group Product Manager/Senior Group Product Manager

Description:

About the Company:

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

Role Designation: Group Product Manager/Senior Group Product Manager

Location: Mumbai

Experience: 8 to 12 years

Salary: 25 to 35 LPA

Qualification: B. Pharma+ MBA - Marketing OR Pharma. Management

Therapy: Insulin/Injectables/Cardio Diabetic

Industry Preference: Pharma

Roles & Responsibilities:

- Lead and manage a team of Product Managers across a designated product portfolio. (Depending on the division for which position is vacant)

- Develop and execute comprehensive product strategies that drive market share growth, profitability, and brand awareness.

- Conduct market research and analysis to identify market trends and customer needs.

- Translate market insights into actionable product roadmaps and launch plans.

- Oversee the development of effective marketing and promotional campaigns to drive product adoption.

- Manage product budgets and ensure efficient allocation of resources.

- Collaborate with cross-functional teams including Medical Affairs, Sales & Marketing, R&D, and Regulatory to ensure successful product development and commercialization.

- Manage the product lifecycle from launch to maturity, including post - launch surveillance optimization strategies.

- Stay up-to-date on industry trends, regulatory changes, and advancements in healthcare.

- Brand launches and working closely with the Marketing Head and Division Head

- Develop and manage brand budgets, ensuring efficient allocation of resources.

- Track and analyze brand performance metrics, identifying areas for improvement and adaptation.

- In-depth understanding of the regulatory environment for pharmaceutical marketing.

- Follow the compliance guidelines for the promoting the products to HCP

Skills & Competencies:

- Communication

- New product launches

- GLP Experience(Preferred)

- Insulin Experience

- Market Research Skills

- Marketing Analytics