Job Title : Assistant Manager - Digital Marketing

Location : Gurugram, India (In-Office)

Experience : 5+ years

Role Overview:

- We are looking for a performance-driven Assistant Manager - Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.

- This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.

- You'll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.

- You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities:

Digital Campaigns & Lead Generation (30%):

- Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.

- Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.

- Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).

- Collaborate with sales for audience targeting, message alignment, and lead feedback.

- Conduct A/B testing on ad creatives, CTAs, and landing pages.

- Lead Management & CRM Administration (25%)

- Own the lead journey in CRM - from capture to closure.

- Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.

- Track funnel metrics - MQL, SQL, pipeline conversion rates.

- Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred).

- Create weekly/monthly lead reports and present campaign impact to leadership.

- Social Media & Content Promotion (15%) - Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.

- Promote blogs, case studies, events, and webinars to drive traffic and engagement.

- Monitor social analytics and adjust strategy based on insights.

- Website & Landing Page Management (15%) - Manage updates and enhancements to the company website using CMS (WordPress).

- Track Website Analytics and share reports.

- Create and optimize campaign-specific landing pages with performance-focused layouts.

- Ensure mobile responsiveness, SEO hygiene, and analytics tagging.

- SEO & Performance Optimization (15%)

- Conduct keyword research and implement on-page SEO strategies.

- Optimize web content and landing pages for target keywords and user experience.

- Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.

- Collaborate with the content team for regular publishing of blogs, use cases, and service pages.

Required Skills & Qualifications:

- Bachelor's/master's degree in marketing, Mass Communication, Digital Media, or related field.

Minimum 5 years of experience in B2B digital marketing, including:

- Lead generation campaigns (Google, LinkedIn)

- CRM-based lead management and nurturing

- Website CMS management (WordPress preferred)