Embark - Lead - Marketing

Lead - Marketing (10-15 yrs)

Location - Embassy One , Bengaluru

Reporting to - CMO

Role Overview:

The Marketing Lead will be responsible for building and executing Embark's brand and demand generation engine. This role requires a mix of strategic thinking, hands-on execution, analytical skills, and cross-functional leadership.

You will own the marketing funnel end-to-end-brand visibility, content strategy, digital marketing, events, campaigns, and pipeline generation in partnership with sales and product teams.

Key Responsibilities:

Brand Marketing:

- Build and scale Embark's brand identity across digital, social, and offline channels.

- Develop brand messaging, positioning, and storytelling aligned with the company's vision.

- Lead content strategy: blogs, case studies, whitepapers, videos, success stories.

- Manage PR, thought leadership, and executive visibility initiatives.

- Ensure brand consistency across communication, campaigns, and collateral.

Demand Generation:

- Own the demand-generation strategy to drive qualified leads and revenue pipeline.

- Plan and execute multi-channel campaigns across email, content syndication, paid ads, SEO/SEM, events, and webinars.

- Collaborate with sales to build ABM (Account-Based Marketing) programs and outbound nurturing flows.

- Track, measure, and optimize campaign performance using marketing analytics tools.

- Improve conversion rates across the funnel-from awareness to MQL to SQL.

Digital Marketing:

- Manage digital channels including website, SEO/SEM, and social media engagement.

- Oversee marketing automation workflows for nurturing and scoring leads.

- Run performance marketing campaigns (LinkedIn Ads, Google Ads, Programmatic, etc.) with ROI ownership.

Events & Partnerships:

- Plan and execute events, webinars, and industry engagements.

- Build partnerships with industry bodies, communities, and influencers.

Cross-functional Leadership:

- Work closely with sales, product, HR, and leadership teams to align marketing initiatives with business goals.

- Manage external agencies, freelancers, designers, and content creators.

- Build and mentor a high-performing marketing team as the function scales.

Key Requirements:

Experience:

- 6-10+ years in marketing, with strong exposure to B2B SaaS/technology/professional services (preferred).

- Proven experience in brand marketing and demand-generation roles.

- Demonstrable success in running high-impact digital and content campaigns.