Job/Soft skill training

Health insurance

Office cab/shuttle

Cafeteria

Professional degree assistance

Free meal

Child care facility

International/On-site exposure

Office gym

Emami Reviews by Employees

Area Sales Executive

Area Sales Officer

Area Sales Manager

Sales Officer

Sales Executive

Executive Production

Executive

Assistant Manager

Marketing Representative

Officer

Senior Sales Officer

Marketing Executive

Production Officer

Senior Executive

Medical Representative

Team Lead

Assistant Brand Manager

Sales Representative

Maintenance Executive

Store Officer

Senior Officer

Commercial Executive

Quality Control Officer

Salesman

Sales Manager

Manager

Executive Engineer

Executive Assistant

Senior Area Sales Manager

QC Chemist

Research Scientist

Brand Manager

HR Officer

Regional Sales Manager

Field Executive

Research Associate

Senior Brand Executive

HR Executive

Senior Manager

Machine Operator

Deputy Manager

Manufacturing Executive

Quality Officer

Marketing Manager

Sales Development Executive

Senior Sales Executive

Junior Officer

Supervisor

Graduate Engineer Trainee (Get)

Senior Production Officer

Officer QC & QA

Senior Executive Engineer

Electrical Engineer

HR Manager

Quality Assurance Officer

Senior Store Officer

Electrical Technician

Senior Area Sales Executive

Operations Executive

Purchase Executive

Sales Coordinator

MR Executive

Pre Requisites - Full time MBA (2015 or earlier batch) with work experience in FMCG/Foods/Beverages/ OTC Pharmaceutical products. As a Brand Manager, the Incumbent will be responsible for the following - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans. - Understands &amp; defines the brand identity &amp; align all the brands- plans - Coordinates with advertising &amp; research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity - Plans ATL &amp; BTL so as to deliver the required value proposition, as derived from the above brand identity - Coordinates with R&amp;D for product conceptualization, positioning, new product development etc. - Scans the business environment to explore options for revenue generation from new and existing customers - Develops and executes plans for brand extension. - Develops annual plans and budgets for the brand. - Coordinates with internal &amp; external media agencies for implementation of the Brand's strategy. - Coordinates with other departments like Sales, R&amp;D, Finance, Integrated Planning, Sourcing &amp; HRD for product &amp; brand related requirements. - Ensures that the brand focus is maintained through media &amp; PR activities. - Conceives, develops, proposes, implements &amp; controls attractive sales promotional drives across various levels of trade &amp; consumer franchise. - Monitors, tracks &amp; evaluates market &amp; competitive dynamics. - Develops systems within brand teams which facilitates better MIS and synergy of operations - Assists in developing market entry strategy for previously untapped geographies based on market intelligence - Undertakes all market research for obtaining feedback on various aspects of the brand - Monitors and tracks of performance of brand based on specified criteria. - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team. - Monitoring and analysing the Retail Audit for planning. - Ensures that the top-line &amp; bottom-line objectives of the brand are strictly met. - Develops various schemes incentive / discount to increase the contribution of the brand. - Negotiation with vendors for printing of POS materials and for the BTL activities.

Kolkata

Emami Group - Brand Manager 

Job Description for Emami Group - Brand Manager  in Emami Limited in  Kolkata for (4-5) years of experience. Apply Now!

Emami Group - Brand Manager  | iimjobs.com