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As Assistant Brand Manager of Emami Ltd, the incumbent: - Assists in developing and executes the marketing & branding strategy to improve market share and reach. - Assists in preparing and executing Brand advertising concept, packaging, and promotion. - Co-ordinates with sales department to implement &amp; monitor marketing initiatives for the brand. - Co-ordinating with key media providers for the Brand - Implementation of the strategies to achieve the brand objectives. Responsibilities : 1. Coordinates with advertising &amp; research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity 2. Plans ATL &amp; BTL so as to deliver the required value proposition, as derived from the above brand identity 3. Coordinates with R&amp;D for product conceptualisation, positioning, new product development etc. 4. Assists in developing and executing plans for brand extension. 5. Keeps track of all brand related expenditures vis-a-vis budgets. 6. Coordinates with internal &amp; external media agencies for implementation of the Brands strategy. 7. Coordinates with other departments like Sales, R&amp;D, Finance, Integrated Planning, Sourcing &amp; HRD for product &amp; brand related requirements. 8. Implements &amp; tracks attractive sales promotional drives across various levels of trade &amp; consumer franchise. 9. Undertakes all market research for obtaining feedback on various aspects of the brand 10. Tracks performance of brand based on specified criteria.

Metros

Emami Group - Assistant Brand Manager - Consumer Care & Healthcare Division 

Job Description for Emami Group - Assistant Brand Manager - Consumer Care & Healthcare Division  in Emami Limited in  Metros for (2-3) years of experience. Apply Now!

Emami Group - Assistant Brand Manager - Consumer Care & Healthcare Division  | iimjobs.com