Email Outbound Strategist

Location: Hyderabad (WFO)

Type: Individual contributor

Reports to: Head of Marketing

Experience: 4 - 6 years

About the role:

We are hiring an outbound email specialist who owns the channel as a strategist, not an executor. You will decide who we target, what we say to them, and what pipeline outbound should deliver each quarter, and then build and run the programs yourself. This is a hands-on, single-owner seat with direct visibility to marketing and sales leadership.

Must-have qualifications:

- 4 - 6 years in B2B demand generation or growth marketing, with outbound email as the primary channel - not one part of a generalist role.

- Demonstrable ownership of an outbound program: able to walk through the segmentation logic they designed and the pipeline it produced.

- Hands-on HubSpot (workflows, lists, custom properties, reporting) plus at least one outbound tool - Smartlead, Instantly, Apollo, Outreach or equivalent.

- Working command of data and enrichment tools - Clay, Apollo, ZoomInfo, LinkedIn Sales Navigator.

- Proven deliverability expertise, including having diagnosed and recovered a domain reputation issue.

- Strong B2B copywriting skills.

- Comfortable being accountable to a weekly-reviewed pipeline metric.

Good to have:

- Agency experience running B2B outbound across multiple clients or ICPs.

- Experience selling to B2B audience - CXO's, senior leadership, global audiences.

- ABM or multi-channel sequencing (email + LinkedIn + calling).

- Basic SQL or spreadsheet modelling for channel analysis.

Key responsibilities:

- Channel strategy: Define the quarterly outbound plan - target segments, volumes, offers, and the pipeline number the channel is accountable for.

- Targeting and list building: Build target account and persona lists from firmographic, technographic, and intent signals. Own list quality end to end.

- Messaging: Write the sequences yourself, hooks, proof points, CTAs, translating product positioning into copy senior B2B buyers respond to.

- Execution: Build and run sequences in HubSpot and our outbound sending stack; own cadence design, suppression rules, and handoff to sales.

- Deliverability: Own domain and inbox infrastructure, warm-up, SPF/DKIM/DMARC, sending volumes, bounce and spam-rate hygiene.

- Experimentation: Run a structured test calendar on subject lines, offers, sequence length, and persona angles; call results with data.

- Reporting: Own a weekly dashboard from send through reply, meetings booked, SQLs, and pipeline created, with the interpretation, not just the numbers.

- Sales alignment: Partner with SDR/AE leadership on lead definition, feedback loops, and post-reply handoff.