Email Marketing Lead - CRM & Lifecycle Marketing

About the Role:

If you love digging into user behavior, running experiments, and building high-performing automated journeys, wed love to meet you.

What you'll do:

- Own our CRM and lifecycle marketing strategy across Email, SMS, Push Notifications, and In-App Messaging.

- Build automated customer journeys for onboarding, activation, engagement, retention, win-back, and referrals.

- Create audience segments based on user behavior, lifecycle stage, engagement, and customer value.

- Plan, execute, and optimize campaigns that increase retention, repeat usage, and customer lifetime value.

- Run continuous A/B tests on messaging, timing, offers, creatives, and audience segmentation.

- Work closely with Product, Engineering, Design, and Analytics teams to launch lifecycle initiatives.

- Analyze campaign performance and identify opportunities to improve open rates, click-through rates, conversion, retention, and revenue.

- Develop personalization strategies using behavioral and event-based triggers.

- Own campaign calendars and ensure timely execution across all lifecycle channels.

- Continuously monitor industry trends and bring fresh ideas to improve customer engagement.

We're Looking For:

- 4+ years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.

- Strong experience managing Email, SMS, Push Notifications, and preferably In-App Messaging.

- Experience building lifecycle journeys from scratch rather than only executing campaigns.

- Deep understanding of user segmentation, cohorts, customer journeys, and behavioral marketing.

- Strong analytical mindset with experience interpreting data and making decisions from experiments.

- Comfortable working with product and engineering teams on event tracking and automation.

Nice to Have:

- Experience with one or more of: CleverTap, MoEngage, Braze, WebEngage, Iterable, Salesforce Marketing Cloud, Klaviyo, Insider, or Netcore Cloud.

- Experience with analytics tools such as Mixpanel, Amplitude, GA4, or Looker is a plus.

Bonus Points:

- Youll stand out if youve worked in: B2B SAAS tech companies, Food delivery or quick commerce, Fintech, Telehealth, Subscription businesses, or High-growth consumer startups.