Description:
What You Will Do
Acquisition strategy:
- Identify and strategise the next set of cohorts and channels that we need to unlock.
- This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements
Drive Initiatives:
- Liaise with internal team members and also with Product, Analytics, Creatives, etc., to drive solutions, scale-up, and achieve efficiency improvement in performance campaigns
Performance Management:
- Identify issues which impact CPI and incoming user quality and RCA
Strong understanding of data
- We are a data driven organization, and measure outcomes closely through internal metrics.
- You will be working closely with the Analytics team across problem discovery, solutioning, execution and measurement
What Will You Need
- Bachelor's / MBA degree in any discipline from a top-tier college MBA is preferable
- 5+ years of experience in performance marketing strategy / Growth in a high-growth startup, or strategy consulting firm
- Structured problem-solving with good communication skills
- Data-driven with good Excel skills. Proven ability to take up high ownership
- Ability to collaborate with internal and external stakeholders (within the company)
- Enthusiastic about learning new skills and solving challenging problems
Didn’t find the job appropriate? Report this Job
