Eloelo - Manager

Description:

- Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.

- Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.

- Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.

- Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.

- Employ continuous experimentation to enhance value propositions and streamline execution processes.

- Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.

- Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.

- Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

- 3-5 years relevant experience in leading and driving customer funnel initiatives

- Proven track record of successful growth campaigns

- Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc

- Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc

- Being comfortable with working in a dynamic and diverse work environment

- Highly analytical thinking and ability to analyze and interpret wide variety of data

- Ownership and self-driven mindset