ROLE OVERVIEW

Reports To: CMO (US-based)

Experience: 7-10 Years

Location: Gurgaon (Onsite)

Working Hours: 5:30 PM - 2:30 AM IST (aligns with 8 AM - 5 PM EST US team)

Type: Full-Time

Unifyed is a SaaS platform purpose-built for higher education, serving 70+ colleges and universities across North America. We help institutions recruit, engage, and retain 21st-century students - andwe're growing fast.

We're hiring a Marketing Manager to own pipeline generation for the North American market. This isnot a coordinator role. You will set strategy, execute campaigns, and be held to pipeline targets - working directly with the CMO and a dedicated Campaign Manager who handles campaign build- out and day-to-day HubSpot execution.

The right person for this role has marketed complex B2B software into institutional buyers - higher education, healthcare, government, or similarly structured markets where deals are long, stakeholders are many, and messaging has to earn trust before it earns a meeting.

WHAT YOU'LL OWN

Pipeline Generation

- Own MQL and pipeline contribution targets for the North American market

- Develop and execute multi-channel demand generation strategy: email, paid, social, webinars, and events

- Build targeted audience segments and messaging tailored to institutional decision-makers (CIOs, Provosts, Enrollment VPs)

- Partner closely with Sales to ensure lead quality, timely follow-up, and closed-loop reporting

GTM Strategy & Campaign Execution

- Drive go-to-market planning for new product launches and campaign moments in partnership with the CMO

- Translate product positioning into audience-specific messaging for the North American market

- Brief the Campaign Manager on campaign objectives, audience, and messaging; review and approve builds before launch

- Manage and optimize always-on programs: nurture tracks, lifecycle campaigns, and re-engagement

Content & Sales Enablement

- Own the North American content roadmap: case studies, whitepapers, one-pagers, email sequences, and event collateral

- Equip the sales team with updated messaging and materials - especially for outbound and RFP responses

- Support channel partner marketing including upsell and cross-sell initiatives

Events & Webinars

- Lead planning and execution for key industry events (e.g., EDUCAUSE) and virtual webinars

- Manage pre-event promotion, on-site coordination, and post-event follow-up sequences

Reporting & Marketing Operations

- Define and track the KPIs that matter: pipeline sourced, MQLs, conversion rates, CAC

- Work with the Campaign Manager on HubSpot reporting, funnel dashboards, and data hygiene

- Bring a test-and-learn mindset - form hypotheses, run experiments, share results

WHAT WE'RE LOOKING FOR

Must-Haves

- 7+ years in B2B SaaS marketing with demonstrated ownership of pipeline or revenue targets

- Experience marketing into complex institutional buyers - higher education, healthcare, government, financial services, or similar environments with long buying cycles and multiple stakeholders

- Strong demand generation background: full-funnel strategy, not just campaign execution

- Excellent written English - sharp subject lines and persuasive executive-level collateral

- Comfortable working US EST hours (5:30 PM - 2:30 AM IST) with a distributed global team

- Hands-on HubSpot experience; you know what good looks like even when someone else is building it

Strong Differentiators

- Direct experience in higher education marketing

- Experience managing or directing a campaign manager or marketing coordinator

- Familiarity with the North American higher ed landscape: key conferences, trade publications, buying cycles

Traits We're Hiring For

- You set goals and hold yourself accountable - you don't wait to be told what success looks like

- You can switch between strategic thinking and hands-on execution without losing altitude on either

- You thrive in lean, fast-moving environments and know how to prioritize when everything feels urgent

- You ask good questions, push back when needed, and communicate proactively across time zones

ABOUT THIS ROLE'S SETUP

You'll be the most senior marketer in our India office, working directly with the CMO based in the US. A Campaign Manager will partner with you on execution - handling campaign builds, HubSpot workflows, and operational tasks - so your time stays focused on strategy, pipeline, and output quality.

The hours are non-negotiable: this role operates on US Eastern time to enable real-time collaboration with leadership and the target audience. Candidates who have previously worked US- aligned shifts and thrived in that setup will have a strong advantage.

ABOUT UNIFYED

Unifyed partners with colleges and universities to deliver affordable, integrated software that helps institutions recruit, engage, educate, retain, and graduate students. With 70+ institutional clients across North America, we sit at the intersection of technology and mission-driven education - and we're building the team to match our ambitions.