About the role:
Make the company a brand aspirants discover, follow and recommend organically. Build social channels people return to, and turn that audience into app users.
What you will own:
- Develop an organic growth strategy across YouTube, Instagram, Telegram, X, Reddit and LinkedIn, adapted to each platform's audience and discovery patterns.
- Build a content strategy and editorial calendar for test-prep audiences. Own formats, hooks, titles, thumbnails and platform-specific content discovery (social SEO).
- Test content and distribution approaches to improve organic reach, click-through rate, watch time, audience retention and shares.
- Own community engagement and moderation. Build clear paths from social content to app visits and sign-ups.
- Hire and manage interns and creators as needed. Set clear briefs, maintain content quality and keep production on schedule.
- Use social analytics to track organic channel growth and conversion to app traffic. Automate research, content repurposing and reporting.
What you bring:
- A track record of growing social channels organically, with clear examples of your contribution.
- Practical understanding of platform algorithms, storytelling and audience behavior; ability to adapt content across formats and platforms.
- Experience managing content production and turning audience interest into app or website traffic. Familiarity with test-prep audiences is a plus.
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