Elevation Capital - Senior Vice President/Vice President - Marketing Head - B2C/D2C/Consumer Brand

This role is with one of our portfolio companies.

Responsibilities:

- The person will be responsible for defining and executing the company's overall marketing vision and strategy to drive brand growth, customer acquisition, retention, and revenue. The person will own the brand, demand generation, and customer experience across all channels.

- This role requires a visionary leader with deep expertise in D2C and B2C marketing, performance-driven growth strategies, and proven experience in scaling consumer brands.

- Define and execute short-term and long-term marketing strategy aligned with business goals.

- Build and lead high-performing marketing, brand, and growth teams.

- Own marketing budgets, ROI tracking, and performance metrics.

- Own brand identity, messaging, and storytelling.

- Ensure consistent brand presence across all customer touchpoints and lead brand awareness, trust, and preference initiatives.

- Growth & Performance Marketing Own the full marketing funnel awareness, acquisition, retention, and loyalty.

- Oversee digital marketing strategies including paid ads, SEO, SEM, social media, affiliate marketing, and influencer partnerships.

Requirements:

- 15+ years of proven experience in Marketing, with strong expertise in D2C, B2C and eCommerce brands.

- Strong understanding of digital performance marketing, consumer acquisition, and growth strategies.

- Experience in brand building, storytelling, and managing end-to-end marketing functions.

- Excellent leadership, communication, and cross-functional collaboration skills.

- Data-driven mindset with strong analytical and problem-solving abilities.