Elevation Capital - Program Manager - Offline Marketing

This role is with one of our portfolio companies.

Responsibilities:

- Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.

- Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.

- Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.

- Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.

- Responsible for planning and executing offline marketing activities within residential societies, apartment complexes, and gated communities to drive brand visibility, customer acquisition, and product trials.

- Work closely with internal stakeholders to align marketing efforts with overall business objectives.

- Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.

- Ensure timely delivery and alignment of these materials with broader marketing campaigns.

- Monitor the performance and impact of media campaigns, ensuring timely execution and quality.

- Maintain a content calendar aligned with brand goals, campaigns, and product launches.

- Design and execute customer retention campaigns to increase brand loyalty.

- Continuously experiment with creative marketing strategies to boost visibility and engagement.

Requirements:

- 1 to 5 years of experience in program management with a high growth B2C startup.

- Exceptional written and verbal communication skills.

- Creative thinking and problem-solving abilities.