Elevation Capital - Lead - Performance Marketing & GTM - Seed Funded

This role is with one of our portfolio companies.

Location: Gurgaon - Work from Office (Six days per week)

Responsibilities:

- Identify attractive markets, understand needs and competing alternatives, and define how the company will enter and win adoption.

- Own acquisition strategy across SEO, app-store optimization (ASO), performance marketing, partnerships and brand. Set channel priorities and budgets.

- Identify barriers to trying or switching to the company. Design and test adoption offers, product-led growth and referral loops; scale those that create lasting usage.

- Own positioning, brand campaigns and commercial offers. Use conversion rate optimization (CRO) and A/B testing to improve acquisition journeys.

- Own growth P&L, revenue forecasts and unit economics. Use attribution and cohort analysis to track fully loaded CAC, payback and retention as acquisition scales.

- Hire the people needed to execute the strategy. Set clear goals, review results and allocate resources to what works.

- Use AI and automation to accelerate market research, analysis and experimentation.

Requirement:

- Experience building and scaling consumer growth beyond paid advertising, with evidence of sustained results.

- Hands-on understanding of SEO, performance marketing and brand, with ownership of budgets and business outcomes. You can execute directly and hire specialists where needed.

- Ability to identify an overlooked growth opportunity, execute it and build a team around it. Experience entering new categories or serving low-ticket consumer markets is a plus.