Elevation Capital - Lead - CRM - Retention & Reactivation

This role is with one of our portfolio companies.

Responsibilities:

- Own the retention roadmap across the customer lifecycle: onboarding, activation, habit formation, and loyalty.

- Design and run always-on and campaign-based win-back programs for dormant/churned users (30/60/90-day lapse cohorts), including offer design, channel mix, and cadence.

- Run structured A/B and multivariate tests on offers, messaging, and timing to improve reactivation rate and CAC-efficient recovery.

- Build and manage always-on lifecycle journeys (push, SMS, WhatsApp, email, in-app) across triggers like cart abandonment, low-frequency alerts, category-based nudges, and milestone/loyalty moments.

- Own the CRM/CDP stack (e.g., MoEngage, CleverTap, WebEngage, Netcore, or similar) - campaign QA, deliverability, frequency capping, and platform hygiene.

- Build dashboards and a weekly/monthly retention reporting cadence for leadership, tying campaign activity to cohort and revenue outcomes.

Requirements:

- 6 - 12 years of experience in CRM, lifecycle marketing, or retention growth, with at least 2 - 3 years focused specifically on retention/reactivation - consumer internet, quick commerce, food delivery, or D2C preferred.

- Hands-on experience with a CRM/CDP or marketing automation platform (MoEngage, CleverTap, WebEngage, Netcore, Braze, or equivalent).

- Strong stakeholder management - able to work across Growth, Product, Data Science, and Category/Supply to get campaigns shipped fast.