This role is for a portfolio company

Head of Marketing:

About the role:

We're building a brand for India's next generation - the teens and young adults who set the trends everyone else follows a year later. They don't respond to advertising; they respond to culture. That means our marketing can't look like marketing. It has to be content they'd share, formats they'd copy, and IP they'd genuinely care about.

We're looking for a Head of Marketing to own that from the ground up. This is a builder's role, not a caretaker's one. You'll set the brand voice, shape how we show up across every surface a young audience lives on, and create original IP - series, characters, formats, franchises - that gives the brand a life beyond any single campaign. You'll start hands-on and build the team and engine as we scale.

If you understand why a 16-year-old shares one thing and scrolls past another, and you've built brands that earn attention rather than buy it, this is for you.

What you'll own:

You'll be the person accountable for how the brand is seen, felt, and talked about. Concretely, that means owning four things and knitting them into one voice.

1. Brand:

Define and steward the brand - positioning, voice, visual language, and the emotional territory we own in a young person's mind. Make sure every touchpoint, from a product screen to a billboard to a reply on social, feels unmistakably us. Build the brand from early-stage scrappiness toward something with real cultural weight, and set the guardrails that keep it coherent as the team and surfaces multiply.

2. Content:

Build a content engine that produces at the pace and native quality of the platforms young people actually use. Set the editorial direction, commission and shape work across video, design, and writing, and develop the instincts and systems for what travels. Treat content as the primary way the brand grows, not a support function to performance marketing.

3. Social:

Own our presence across the platforms that matter to this audience - the strategy, the voice, the community, and the day-to-day cultural fluency to be part of conversations rather than interrupt them. Turn followers into a community that markets the brand for us.

4. IP creation:

Create original intellectual property the brand can build on - recurring formats, characters, series, franchises, and cultural moments that outlive individual campaigns and become things the audience seeks out on their own. This is what separates a brand people remember from one they forget, and it's central to this role.

Alongside those, you'll set the marketing strategy and roadmap, own the budget, hire and lead the team as we grow, and work closely with product and founders so the brand and the product tell one story.

What we're looking for:

We care far more about what you've built and how you think than about years or logos. That said, the strongest candidates will bring most of the following.

- A track record of building brands for a youth or teen audience - you've done this for a consumer brand young people actually care about, and you can point to the work.

- Deep, demonstrated strength across brand marketing, content, and social, with real ownership of at least one brand's voice and growth.

- A portfolio of original IP or content formats you conceived and brought to life - things that took on a life of their own, not just campaigns that ran and ended.

- Genuine cultural fluency with Indian youth - you understand the platforms, the humour, the references, the pace, and the difference between a brand that's in the culture and one that's cosplaying it.

- The range to move between strategy and execution: you can set direction in a founder conversation in the morning and shape a piece of content in the afternoon, which matters at an early stage.

- The instincts of a builder - comfortable with ambiguity, energised by a blank page, and ready to build the function and team rather than inherit one.

- Experience leading or hiring a small creative/marketing team is a strong plus. So is a background that blends brand thinking with a creator's or producer's craft.

Why this role:

You'll define a brand from zero for one of the most valuable and hardest-to-win audiences in India, with the mandate and the founder backing to do it properly. The brand you build and the IP you create will be the thing people remember - and it'll have your fingerprints on all of it.