Role Purpose:

To lead and execute ElectroMech's marketing initiatives, strengthen brand visibility, drive digital engagement, and generate business opportunities in alignment with the company's growth objectives.

Major Job Responsibilities:

Marketing Strategy:

- Develop and execute marketing plans aligned with business objectives, brand positioning, and market expansion.

Digital Marketing & social media:

- Manage the company's LinkedIn handle and other social media platforms, including content planning, campaign execution, audience engagement, and performance tracking.

Content & Brand Communication:

- Develop and oversee brochures, product presentations, videos, case studies, customer testimonials, and other marketing collateral.

Website Management:

- Manage website content, product pages, SEO and digital campaigns to improve brand visibility and generate enquiries.

Lead Generation & Sales Support:

- Work closely with sales teams to generate qualified leads, develop targeted campaigns and create effective sales enablement material.

Market Research:

- Track industry trends, customer requirements, competitor activities and emerging market opportunities.

Industrial Exhibitions & Events:

- Plan and manage trade fairs and exhibitions such as EXCON, including stall design, branding, promotional activities, lead capture and post-event follow-up.

Product Marketing:

- Collaborate with sales, engineering and product teams to communicate product capabilities, applications, innovations and customer value propositions.

Marketing Campaigns:

- Plan and execute integrated campaigns across digital, print, events and other relevant channels.

Analytics & Budget Management:

- Monitor campaign performance, lead quality, engagement, marketing expenditure and ROI; prepare periodic performance reports.

Agency & Vendor Management:

- Coordinate with external agencies, designers and vendors to ensure timely and effective execution of marketing initiatives.

Desired Candidate Profile:

- Bachelors degree in marketing, Business Administration, Engineering or a related field; MBA in Marketing preferred.

- Relevant experience in B2B marketing, preferably in industrial, engineering, manufacturing or capital equipment businesses.

- Strong hands-on experience in LinkedIn management, digital marketing, content development, brand communication and lead generation.

- Experience in industrial exhibitions, trade fairs, product launches and marketing campaign execution.

- Excellent communication, content creation, analytical and project management skills.

- Commercial orientation with the ability to connect marketing initiatives to business outcomes.

Key Expectation:

- A hands-on marketing professional who can drive marketing strategy and execution with team, strengthen the ElectroMech brand and support measurable business growth.