Position Title : Data & Analytics Specialist / Analyst

Location : India (Remote) - West Coast Hours Support Required

Reports To : Media Director / Data Operations Manager

About the Role:

- We are seeking a detail-oriented and analytically-minded Data & Analytics Specialist/Analyst to join our onshore media team.

- This role is critical for managing data infrastructure, ensuring accurate reporting, and providing actionable insights to support our advertising performance measurement.

- You will work closely with media teams, clients, and technical stakeholders to maintain data integrity, develop reporting frameworks, and translate complex data into clear business recommendations.

Key Responsibilities:

- Google Analytics Setup & Integration: Set up, configure, and integrate Google Analytics with client websites to enable comprehensive data collection and reporting.

- Data Reporting & QA: Prepare accurate, timely reports using analytics platforms; conduct quality assurance (QA) checks on data to ensure accuracy and completeness before client delivery.

- Database & SQL Management: Work with databases using SQL to extract, query, and analyze raw data; ensure proper data structure and accessibility.

- Digital Data Technologies: Demonstrate working knowledge of digital data technologies including Real-Time Marketing Networks (RMNs), Data Management Platforms (DMPs), Google Analytics, Adobe Analytics, digital pixel tracking, and site tagging.

- Ad Serving & Analytics Platforms: Manage and optimize ad serving platforms and website analytics software to track advertising performance across channels.

- Customer Journey Analysis: Conduct customer journey analysis and provide insights into media channel performance, conversion paths, and user behavior.

- Data Frameworks & Reporting Tools: Support the development and maintenance of data frameworks, dashboards, and reporting tools to ensure accurate measurement of advertising performance.

- Stakeholder Communication: Translate complex data insights into clear, actionable recommendations for both technical and non-technical audiences (media teams, clients, management).

- Campaign Support: Provide technical details and operational management to ensure campaigns run smoothly and media performance is continuously optimized.

Required Qualifications & Experience:

- 3+ Years of Experience in data analytics, digital marketing analytics, or advertising technology roles.

- Technical Skills:

- Proficiency in Google Analytics (GA4 and Universal Analytics)

- Working knowledge of SQL and databases

- Experience with ad serving platforms and website analytics software

- Familiarity with digital data technologies (RMNs, DMPs, Adobe Analytics, pixel tracking)

- Analytical Capabilities: Strong ability to analyze large data sets, draw meaningful conclusions, and develop data-driven recommendations.

- Communication Skills: Ability to clearly explain complex data insights to both technical teams and non-technical stakeholders.

- Attention to Detail: Meticulous approach to data accuracy, QA processes, and documentation.

- Team Collaboration: Ability to work effectively with media teams, clients, and cross-functional stakeholders.

Preferred Qualifications:

- Experience with marketing automation platforms or CDPs.

- Exposure to advanced analytics tools (Tableau, Looker, Power BI) for dashboard creation.

- Familiarity with JavaScript, HTML, or basic coding for implementing tracking pixels.

- Knowledge of SEO/SEM reporting and optimization.

- Experience working in media agencies or with advertising technology companies.

Location: India-based (Remote)

Hours: West Coast US hours (Pacific Time) - approximately 8:30 PM to 5:30 AM IST