We are looking for a strategic and operationally-savvy Media Strategist/Coordinator/Planner to support our onshore media team in managing digital advertising campaigns across search, social, and programmatic platforms. This role bridges strategy and execution, requiring hands-on platform management, keyword optimization, ad placement coordination, and clear reporting to clients and internal stakeholders. You will play a critical role in campaign activation, day-to-day optimization, and translating data insights into strategic recommendations.

Key Responsibilities

- Digital Platform Management: Act as in-platform manager for digital advertising platforms, overseeing campaign setup, optimization, and day-to-day operations.

- SEM & Google Ads Expertise: Manage Google Ads and Search Engine Marketing (SEM) campaigns, including keyword bidding, audience targeting, and performance optimization.

- Keyword Research & Strategy: Conduct comprehensive keyword research and analysis to determine strategic goals, identify high-opportunity keywords, and recommend campaign adjustments.

- Ad Placement & Tagging: Coordinate ad placements across platforms, implement proper tagging strategies, and ensure accurate tracking of campaign performance.

- Campaign Activation & Optimization: Drive campaign activation, manage daily campaign recommendations, implement search engine optimization (SEO) best practices, and continuously optimize performance metrics.

- Reporting & Coordination: Prepare comprehensive campaign reports, coordinate reporting across teams, and present insights to clients and stakeholders.

- Data Technologies: Demonstrate working knowledge of digital data technologies including RMNs, DMPs, Google Analytics, Adobe Analytics, digital pixel tracking, and site tagging.

- Stakeholder Communication: Clearly communicate complex data insights, performance metrics, and strategic recommendations to both technical and non-technical audiences.

- Client Support: Work directly with clients to understand objectives, provide campaign performance updates, and deliver actionable recommendations for improvement.

Required Qualifications & Experience

- 2 - 3 Years of Experience in media planning, SEM management, digital advertising, or platform management roles.

- Platform Expertise:

- Hands-on experience with Google Ads (Search, Display, Shopping) or similar SEM platforms

- In-platform campaign management and optimization experience

- Familiarity with digital advertising ecosystems (programmatic, social, display)

Strategic Skills:

- Ability to analyze keyword research data and develop strategic recommendations

- Experience implementing SEO/SEM strategies and best practices

- Strong analytical skills for evaluating campaign performance

- Technical Knowledge: Working knowledge of digital data technologies (RMNs, DMPs, Google Analytics, Adobe Analytics, pixel tracking, site tagging)

- Communication Skills: Ability to present complex data insights clearly to clients and cross-functional teams.