EJAG Foods - Manager - Digital Marketing - META

Manager - Digital Marketing - META

Description:

Position Overview:

We are looking for an experienced and results-oriented Digital Marketing Manager to lead our digital marketing efforts and elevate our brand presence in the highly competitive FMCG food sector. The ideal candidate will have a proven track record in crafting and executing innovative digital marketing strategies, building consumer relationships, and driving online sales. As a key member of our marketing team, you will play a pivotal role in enhancing brand awareness, consumer engagement, and product sales across digital channels.

Deep Knowledge of META platform is required.

Key Responsibilities:

Digital Strategy & Campaign Execution:

- Develop and execute end-to-end digital marketing strategies that align with brand objectives and drive customer acquisition, engagement, and conversion.

- Lead digital marketing campaigns across key platforms including paid media (Facebook, Instagram, Google Ads, etc.), email marketing, SEO, SEM, and content marketing.

Social Media & Content Marketing:

- Create, manage, and optimize social media content to foster community engagement and grow brand loyalty across platforms like Facebook, Instagram, TikTok, YouTube, and more.

- Develop creative content that resonates with target audiences, incorporating trends, storytelling, and user-generated content to drive interactions.

- Collaborate with the creative team to produce high-quality visuals, videos, and other content for digital campaigns.

Performance Monitoring & Optimization:

- Use analytics tools to track, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for optimization.

- Continuously A/B test ads, landing pages, and creatives to improve CTR, engagement, and conversion rates.

- Collaborate with e-commerce teams to optimize product listings, drive traffic, and boost online sales on platforms such as Amazon, our DTC site, and third-party marketplaces.

- Develop digital promotions, loyalty programs, and influencer partnerships to boost online revenue and customer retention.

Audience Insights & Market Research:

- Analyze consumer behavior, segment audiences, and tailor digital strategies to target specific demographics, driving relevance and resonance.

- Conduct competitive research to stay ahead of industry trends and identify emerging digital opportunities.

Budget & Resource Management:

- Manage digital marketing budgets, ensuring that resources are allocated effectively to maximize returns and meet company goals.

- Track and report on marketing spend across various digital platforms and campaigns.

Cross-Functional Collaboration:

- Work closely with product, brand, creative, and sales teams to ensure a cohesive digital strategy across all touchpoints.

- Partner with external agencies, influencers, and media partners to enhance digital campaigns and drive reach.

Brand Development & Advocacy:

- Help grow brand awareness and recognition through engaging digital content and storytelling.

- Champion the voice of the consumer, ensuring digital content and campaigns reflect customer insights and expectations.

Required Qualifications:

Experience:

- 2-4 years of experience in digital marketing, preferably within the FMCG or food & beverage industry.

- Proven experience in driving successful multi-channel digital marketing campaigns, including social media, SEO/SEM, email marketing, and paid media.

Skills & Expertise:

- Deep understanding of digital marketing tools and platforms (Google Analytics, Facebook Ads Manager, SEMrush, Hootsuite, etc.).

- Expertise in creating, curating, and optimizing digital content for food brands and FMCG products.

- Strong understanding of e-commerce, online retail, and the consumer purchase journey in the digital age.

- Creative thinker with the ability to turn insights into impactful campaigns.

Technical Proficiency:

- Knowledge of META platform strategies to drive organic and paid growth.

- Experience with tools like Photoshop, Canva, or Adobe Premiere for content creation is a plus.

Analytical & Data-Driven:

- Strong analytical skills and experience using data to drive decisions and optimize campaign performance.

- Ability to present and communicate performance data clearly and effectively to senior stakeholders.

Preferred Qualifications:

- Bachelors/masters degree in Marketing, Communications, Business, or a related field.

- Experience working with food brands or in the CPG/FMCG space.

- Familiarity with influencer marketing and partnerships within the food and beverage industry.

- Passion for food, trends, and a deep understanding of consumer behavior in the FMCG sector.