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Senior Product Integration Engineer

Interfaces with: Board members, Head of Sales, Brand Manager, Commercial Team, Digital, Marketing Manager, E-Commerce Manager, Content Managers, Development team, Operations team, Marketing and PR agencies Job Role Summary: 9+ yrs of experience. Owns all brand marketing activity, customer insight, content strategy and in-house design. This senior position will be responsible for growing awareness of the brand and making the unique features and benefits of Edge Key Responsibilities and Tasks: - Working with the Sales and Marketing Director to define and deliver the brand marketing strategy, including advertising, content, brochure production, PR, brand design, experiential and partnership marketing. - Responsibility for amplifying the brand - making Edgeverve more famous as we look to grow the business. - Ownership of the brand image and guardian of the brand identity. Developing the tools to deliver brand consistency at home and overseas. - Developing a clear content strategy for the brand. - Digital Marketing Manager to deliver engaging, unique content across all media that leaves the competition in the shade. - Create the annual brand marketing budget and run the activity programme to budget. - Manage and develop a team of three direct reports and their reports. - Be the customer champion in the sales and marketing team, provide perceptive customer insight to power strategic development using the customer database, competitor research and wider lifestyle trends. - Be a contributing member of senior management team. - Lead the relationship with the brand marketing agency, delivering the annual program, setting clear KPIs, monitoring and delivering the expected results.

Bangalore

Edgeverve - Branding Specialist 

Job Description for Edgeverve - Branding Specialist  in Edgeverve Systems Limited in  Bangalore for (9-13) years of experience. Apply Now!

Edgeverve - Branding Specialist  | iimjobs.com