Job Summary The E-commerce Specialist is responsible for managing and optimizing the company's online sales channels to drive revenue growth and enhance the customer experience. This role involves overseeing product listings, online marketing campaigns, sales analysis, and customer engagement strategies to ensure the success of e-commerce operations. The specialist works closely with marketing, sales, and operations teams to align e-commerce strategies with overall business goals. Key Responsibilities 1. E-commerce Operations Management - Manage the daily operations of the company's e-commerce platforms, including website and marketplace channels (e.g., Amazon, Flipkart, Shopify). - Oversee the creation, optimization, and maintenance of product listings, ensuring accuracy and adherence to brand guidelines. - Ensure seamless order processing, fulfillment, and timely delivery in collaboration with logistics teams. 2. Online Marketing and Campaign Management - Plan and execute digital marketing campaigns to drive traffic and sales, including paid ads, SEO, email marketing, and social media promotions. - Optimize product visibility and rankings through keyword research and on-page SEO strategies. - Collaborate with the marketing team to develop promotions, offers, and seasonal campaigns. 3. Sales and Performance Analysis - Monitor e-commerce sales performance, conversion rates, and customer metrics to identify trends and opportunities. - Prepare regular reports on e-commerce KPIs (e.g., sales revenue, traffic, customer retention). - Use data-driven insights to recommend and implement improvements in user experience and sales strategies. 4. Customer Engagement and Support - Enhance the online customer experience by ensuring intuitive website navigation, fast loading times, and mobile responsiveness. - Address customer queries and issues in a timely manner, ensuring high levels of customer satisfaction. - Implement strategies to encourage customer reviews, feedback, and loyalty. 5. Inventory and Pricing Management - Monitor inventory levels on e-commerce platforms and coordinate with the supply chain team to avoid stockouts or overstocking. - Implement dynamic pricing strategies to stay competitive in the market. - Manage product promotions and discount strategies while maintaining profitability. 6. Technology and Platform Optimization - Work with developers and designers to improve website functionality and design for an optimal shopping experience. - Stay updated on emerging e-commerce technologies and trends to recommend platform enhancements. - Ensure compliance with data privacy and security regulations for online transactions. Skills and Qualifications Essential Skills - Strong understanding of e-commerce platforms (e.g., Shopify, Magento, Amazon, Flipkart). - Expertise in online marketing tools and techniques, including Google Ads, Facebook Ads, and SEO. - Proficiency in data analytics tools like Google Analytics, Excel, and Tableau. - Excellent organizational and project management skills. - Strong communication and customer service skills. Qualifications - Bachelor's degree in Business, Marketing, or a related field; an MBA or certification in e-commerce/digital marketing is preferred. - 3-5 years of experience in e-commerce operations, online marketing, or a similar role. - Proven track record of driving sales growth and improving customer engagement through e-commerce platforms. KPIs (Key Performance Indicators) - Increase in e-commerce sales revenue and conversion rates. - Growth in website traffic and customer engagement. - Reduction in cart abandonment and bounce rates. - Timely resolution of customer queries and issues. - Effective management of inventory levels and fulfillment rates. Work Environment - Fast-paced and data-driven environment requiring close collaboration with cross-functional teams. - May involve occasional travel for meetings, events, or market research.

Nagpur

Maharashtra

eCommerce Specialist 

Job Description for eCommerce Specialist  in ANic Consultants in  Nagpur Maharashtra for (3-6) years of experience. Apply Now!