eCommerce Manager - Jewellery

Description:

About the job

Hiring for AM/Manager - Unassisted Business for leading Jewellery Brand

Location: Mumbai

Role Overview:

Seeking a data-driven and customer journey-obsessed individual to own and optimize the unassisted buying funnel across our website and apps.

This role will be responsible for maximizing self-serve conversions, improving customer experience, and driving measurable revenue impact by bridging insights, product enhancements, and customer nudges.

Key Responsibilities:

Funnel Ownership

- Own end to end performance of the self-serve customer funnel (homepage checkout).

- Manage KPIs including sessions-to-product views, conversion to shortlist, cart creation, average order value, and unassisted revenue.

- Drive experimentation (A/B testing, nudging strategies) to guide the right customers at the right time.

Merchandising & Category Collaboration

- Partner with merchandising and category teams to ensure optimal product assortment, content, and presentation.

- Enable personalization and dynamic merchandising strategies.

Data, Insights & Measurement

- Leverage analytics and customer engagement tools (e.g., Mixpanel, MoEngage) to identify drop-offs and blockers.

- Build dashboards and reports to track initiative impact and funnel performance.

- Translate insights into actionable business recommendations.

Website & App Optimization

- Collaborate with Product & Design teams to improve navigation, search, filters, PDP content, and mobile-first experiences.

- Champion personalization, experimentation, and best practices for digital commerce.

Cross-Functional Collaboration

- Partner with assisted sales teams to design seamless handoff journeys where required.

- Act as the liaison across Performance Marketing, Product, and Revenue teams to align objectives and execution