Job Description:

We are looking for an experienced E-Commerce Head to lead the overall e-commerce business, drive profitable revenue growth, and own the end-to-end digital commerce P&L across marketplace and D2C channels.

The role will be responsible for developing and executing the e-commerce strategy, driving sales and margins, optimizing marketing ROI, managing inventory and supply chain, improving customer experience, and building scalable operations and fulfilment capabilities.

The ideal candidate will have strong commercial acumen, deep understanding of marketplace and D2C businesses, and a proven track record of building and scaling profitable e-commerce operations.

Key Responsibilities:

P&L Management & Revenue Growth:

- Own the complete e-commerce P&L, including revenue, gross margin, marketing spend, operating costs, and profitability.

- Develop and execute strategies to achieve monthly, quarterly, and annual revenue and profitability targets.

- Identify new growth opportunities across products, categories, channels, and customer segments.

- Drive improvements in GMV, net sales, contribution margins, and overall business profitability.

- Develop annual operating plans, budgets, forecasts, and growth plans.

Marketplace Business Management:

- Lead business performance across major e-commerce marketplaces.

- Develop marketplace-specific strategies for assortment, pricing, promotions, visibility, and sales growth.

- Manage marketplace relationships and commercial negotiations.

- Optimize product listings, content, availability, ratings, reviews, and conversion.

- Track marketplace KPIs and identify opportunities to improve revenue and profitability.

D2C Business Growth:

- Drive growth and profitability of the D2C/e-commerce website.

- Develop strategies for customer acquisition, conversion, retention, repeat purchases, and lifetime value.

- Improve website merchandising, product discovery, conversion rates, and overall digital customer journey.

- Work with technology and product teams to improve website performance and customer experience.

- Build initiatives to increase direct-channel contribution and reduce dependency on marketplaces.

Marketing & ROI:

- Partner with marketing teams to develop performance-driven e-commerce marketing strategies.

- Optimize ROAS, CAC, conversion rates, and marketing ROI across digital channels.

- Evaluate the effectiveness of paid media, promotions, campaigns, affiliates, and other acquisition channels.

- Allocate marketing budgets based on channel and product-level performance.

- Drive data-led decisions to maximize incremental revenue and profitability.

Inventory & Supply Chain:

- Own e-commerce inventory planning and availability in collaboration with supply chain teams.

- Optimize inventory levels, replenishment, stock turns, ageing, and working capital.

- Minimize stock-outs, excess inventory, cancellations, and inventory-related losses.

- Ensure appropriate inventory allocation across marketplaces, D2C, warehouses, and fulfilment locations.

- Work closely with procurement and supply chain teams to align inventory with demand forecasts.

Pricing & Commercial Excellence:

- Define and implement pricing and promotional strategies across channels.

- Monitor competitor pricing, discounts, promotions, and market trends.

- Optimize product-level margins and contribution profitability.

- Develop pricing frameworks, promotional calendars, and commercial strategies.

- Balance revenue growth with margin and profitability objectives.

Customer Experience:

- Own and improve the overall digital customer experience across marketplace and D2C channels.

- Monitor customer satisfaction, ratings, reviews, returns, cancellations, and complaints.

- Identify customer pain points and implement initiatives to improve conversion and retention.

- Work with customer service and operations teams to resolve critical customer issues.