Position: Head - E-commerce

Location: NCR

Role Purpose:

The Head - eCommerce will be responsible for defining and executing the end-to-end digital commerce strategy across marketplaces, D2C platforms, and omnichannel integration. The role will drive revenue growth, enhance digital consumer experience, and build a scalable e-commerce ecosystem aligned with the organization's overall business objectives.

Key Responsibilities:

1. E-commerce Strategy & Business Growth:

- Define and execute the e-commerce roadmap aligned with overall business and brand strategy.

- Drive revenue growth, market share, and profitability across all online channels.

- Build and scale omnichannel capabilities integrating D2C, marketplaces, and offline channels.

- Develop digital channel strategies across core and emerging product categories.

- Identify new growth opportunities including D2C expansion, quick commerce, and international e-commerce.

2. Marketplace & D2C Management:

- Lead end-to-end management of key marketplaces such as Amazon, Flipkart, and other relevant platforms.

- Manage and optimize the organization's D2C platform including traffic, conversion, customer experience, and revenue.

- Drive assortment planning, pricing strategy, product listings, content optimization, and promotions.

- Ensure strong product visibility, conversion rates, and brand representation across digital channels.

3. Digital Revenue & P&L Ownership:

- Own e-commerce P&L including revenue, margins, marketing investments, and channel profitability.

- Drive digital sales planning, forecasting, and growth tracking.

- Monitor KPIs including GMV, revenue growth, conversion rate, CAC, ROI, and customer lifetime value.

4. Digital Marketing & Consumer Growth:

- Collaborate with marketing teams to drive performance marketing, SEO, SEM, affiliate marketing, and digital campaigns.

- Drive customer acquisition, retention, and engagement strategies.

- Develop personalization, loyalty programs, and CRM-led digital initiatives.

5. Supply Chain & Operations Integration:

- Collaborate with supply chain and logistics teams to ensure efficient order fulfillment and inventory planning.

- Optimize inventory availability, delivery timelines, and fulfillment efficiency.

- Enhance overall customer delivery experience through operational excellence.

6. Technology & Digital Transformation:

- Lead implementation and enhancement of e-commerce platforms, OMS, ERP, CRM, and analytics tools.

- Leverage data analytics and automation to improve customer experience and operational efficiency.

- Drive adoption of digital tools for better forecasting, inventory planning, and customer insights.

7. Stakeholder Management & Leadership:

- Collaborate with cross-functional teams including Sales, Marketing, Product, Supply Chain, Finance, and IT.

- Manage relationships with marketplace partners, technology vendors, and digital agencies.

- Build and lead a high-performing e-commerce team.

Key Performance Indicators (KPIs):

- E-commerce revenue growth and profitability

- Online market share growth

- Conversion rate and customer acquisition efficiency

- Website traffic, engagement, and consumer experience

- Order fulfillment efficiency and customer satisfaction

- Channel profitability and ROI

Candidate Profile:

Experience:

- 12-18 years of experience in e-commerce, digital business, or omnichannel leadership roles.

- Proven experience managing marketplace and D2C channels in consumer durables, appliances, electronics, or FMCG sectors.

- Demonstrated experience in scaling e-commerce businesses and managing P&L.

Functional Expertise:

- Marketplace management

- D2C business management

- Digital marketing and performance marketing

- E-commerce platforms and analytics

- Supply chain and fulfillment integration

- Omnichannel strategy and execution

Leadership Skills:

- Strong strategic thinking and execution capability

- Commercial acumen and P&L orientation

- Excellent stakeholder management and influencing skills

- Proven leadership and team-building capability

- Strong analytical and data-driven decision-making approach

Educational Qualifications:

- MBA from a reputed institute preferred

- Engineering or business background preferred