eCommerce Head - D2C

Job Title : E-Commerce Head D2C

Location : Delhi / NCR

Experience : 12+ Years

Role Overview :

We are looking for an experienced and entrepreneurial D2C E-Commerce Head to lead and scale the brands direct-to-consumer business. The role will be responsible for driving end-to-end online business growth, customer acquisition, digital commerce strategy, marketplace expansion, profitability, and customer experience across all digital channels.

The ideal candidate should have strong exposure to building and scaling D2C brands, managing P&L, performance marketing, online merchandising, retention, and e-commerce operations.

Key Responsibilities :

Business & Growth Strategy :

- Define and execute the overall D2C and e-commerce growth strategy.

- Drive revenue, profitability, customer acquisition, retention, and repeat business.

- Own complete P&L responsibility for the online business.

- Identify new growth opportunities across channels, categories, and customer segments.

Website & Platform Management :

- Manage and optimize the brand website for conversion, UX, and customer engagement.

- Oversee website performance, merchandising, pricing, promotions, and catalog management.

- Coordinate with technology and product teams for platform enhancements and integrations.

Marketplace Management :

- Lead marketplace business across platforms such as Amazon, Flipkart, Myntra, Nykaa, etc.

- Drive sales growth, visibility, promotions, pricing strategy, and marketplace partnerships.

- Ensure marketplace profitability and operational efficiency.

Performance Marketing & Customer Acquisition :

- Lead digital marketing initiatives including paid media, SEO, SEM, affiliates, influencer

marketing, CRM, and retention campaigns.

- Optimize CAC, ROAS, conversion rates, and customer lifetime value.

- Analyze consumer behavior and data-driven insights to improve campaign performance.

Operations & Supply Chain Coordination :

- Work closely with supply chain, logistics, and customer service teams to ensure seamless

order fulfillment and customer experience.

- Monitor inventory planning, stock availability, returns, and delivery SLAs.

- Improve operational efficiency and reduce fulfillment-related issues.

Analytics & Reporting :

- Track key business metrics including GMV, traffic, conversion, AOV, retention, and profitability.

- Build dashboards and provide regular business insights to leadership.

- Use analytics to drive strategic business decisions.

Team Leadership :

- Build, mentor, and lead high-performing e-commerce and digital teams.

- Collaborate cross-functionally with marketing, finance, technology, product, and operations

teams.

Desired Candidate Profile :

- 14+ years of experience in E-Commerce/D2C business management.

- Strong exposure to scaling D2C brands and online business operations.

- Proven experience in managing P&L and driving revenue growth.

- Strong understanding of digital marketing, CRM, performance marketing, and analytics.

- Experience managing marketplaces and brand websites.

- Excellent stakeholder management and leadership skills.

- Entrepreneurial mindset with strong business acumen.