eCommerce Business Head

Job Location: Hyderabad

Reporting to: CMO

Cosmetics/Lifestyle products.

Job Overview:

To own and scale our products across all marketplaces (Amazon, Flipkart, Nykaa, etc.) and quick-commerce channels (Blinkit, Zepto, Swiggy, Instamart) to - 100 Cr + annual revenue while maintaining profitable unit economics and strong brand equity.

Key Responsibilities:

P&L Ownership:

- End-to-end responsibility for marketplace and quick-commerce business units - revenue, ad spends, margins, operations, and customer experience.

- Own pricing, discounts, promotions, and advertising budget allocation per channel.

Growth & Performance:

- Drive traffic, conversion, and repeat purchases using data-driven optimization.

- Build category visibility via keyword domination, A+ content, and algorithmic ranking tactics.

- Lead negotiations and JBP (Joint Business Plan) discussions with Amazon, Flipkart, Blinkit, Zepto, etc.

Merchandising & Content Excellence:

- Oversee listings, catalog hygiene, SEO, and visual storytelling aligned to brand identity.

- Champion review/rating programs and brand reputation management.

Operations & Supply Chain:

- Collaborate with central SCM to ensure 95 %+ in-stock rate and 24-48 h SLAs.

- Optimize warehouse placement, demand forecasting, and return logistics.

People & Process:

- Build and mentor a high-caliber team of marketplace managers, analysts, and designers.

- Implement dashboards for daily metrics: sales, spends, contribution, buy-box share, etc.

- Create SOPs for launches, replenishment, ad optimization, and reporting cadence.

Requirements:

Must-Have Experience:

- 7-12 years in marketplace P&L leadership within a digital-first FMCG, beauty, or D2C brand.

- Proven record of scaling 100 Cr annual GMV across e-commerce marketplaces.

Deep functional knowledge of:

- Amazon SPN, FBA, Brand Analytics, Ad Console.

- Flipkart Ads, Assured/Smart fulfillment.

- Quick commerce launch & SKU optimization.

- Pricing & margin analytics tools (Unicommerce, Assiduus, etc.

- Strong understanding of product positioning, pricing ladders, and lifecycle management.

Nice-to-Have:

- Experience launching brands across global marketplaces (US / UAE).

- Familiarity with omnichannel retail, 1P vs 3P models, and D2C integration.