Position: E-Commerce (D2C) & Growth Marketing Lead

Location: Ahmedabad (WFO)

Experience: 6-10 years purely in top D2C/E-commerce Brands.

Position Overview

We're launching a luxury home furnishing D2C/omni-channel brand and seeking a hands-on E-Commerce & Growth Marketing Lead to own our digital commerce strategy end-to-end. In this role, you will drive commercial growth, optimize operations, and champion a customer-first approach across all digital touchpoints.

Responsibility: -Website & app management, traffic & conversion, revenue, margin & customer retention

Key Tasks:

- Coordination with web & app development agencies & internal stakeholders.

- Website & app performance optimization (conversion rate, UX, overall performance)

- Paid acquisition (Google, Meta), Customer retention & profitability (LTV, repeat purchases, email)

- Daily e-commerce dashboard review (Orders, conversion rate, avg order value, cart abandonment)

- Coordination with agencies for execution of paid campaigns directed towards website & App traffic & conversion.

- Coordination of weekly tasks: Inventory sync, payment reconciliation, performance reporting

- Coordination between all e-commerce functions (Marketing, Operations, Fulfilment, Customer Service)

- Reviewing Agency reports on ROAS Return on Ad Spend and ensuring optimization.

- Customer database segmentation.

- Cross-functional leadership (coordinating website, marketing, operations agencies)

This is a high-impact role where you will play an important part in building an aspirational & leading luxury Brand, with excellent visibility & growth potential

Required Skills & Experience:

- 6-10 years proven experience in D2C, e-commerce management, growth & performance marketing.

- Strong business acumen with the ability to make data-driven decisions with experimentation approach (A/B testing) and balance short-term priorities with long-term growth.

- Experience in performance forecasting, budget management, and revenue planning.

- Proficient in Google Analytics 4, Google Ads, Meta Ads, Excel & Power BI skills.

- Must have Shopify or similar platform experience.

- Knowledge of e-commerce strategy, commercial activity planning, and partnership management.

- Expertise in digital customer experience, CRM strategies, and omnichannel integration.

- Solid understanding of operational excellence, including process optimization and resource management.

Nice-To-Haves

- Luxury or premium brand experience; Home furnishings experience

- Advanced analytics tools (Tableau, Google Data Studio)