About the Role:

We are looking for a data-driven and growth-oriented Amazon Ads Specialist to drive marketplace performance, customer acquisition, and revenue growth across Amazon channels. This role is ideal for professionals who combine strong analytical capabilities with hands-on expertise in Amazon advertising and marketplace optimization.

You will be responsible for managing and scaling Amazon advertising programs, improving campaign efficiency, identifying growth opportunities, and contributing to broader marketplace strategy. The role offers an opportunity to work in a fast-growing consumer brand environment where performance marketing directly impacts business outcomes.

Key Responsibilities:

Amazon Advertising & Performance Management:

- Own end-to-end management of Amazon advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.

- Develop and execute performance marketing strategies to drive revenue growth, customer acquisition, and marketplace visibility.

- Continuously optimize campaign structure, bidding strategies, audience targeting, and budget allocation to maximize return on ad spend.

- Monitor campaign performance and implement data-driven improvements to enhance efficiency and scalability.

Marketplace Growth & Optimization:

- Conduct in-depth keyword research, search term analysis, and competitor benchmarking to identify growth opportunities.

- Expand campaign reach through new keyword opportunities, audience segments, and product targeting strategies.

- Drive improvements in organic and paid visibility through coordinated marketplace optimization efforts.

- Collaborate with cross-functional teams to strengthen overall marketplace performance.

Analytics & Business Insights:

- Analyze key performance metrics including ACOS, ROAS, CTR, CPC, conversion rate, and revenue contribution.

- Generate actionable insights and recommendations to improve campaign effectiveness and profitability.

- Monitor category trends, customer behavior, and marketplace developments to inform growth strategies.

- Prepare performance reports and present findings to stakeholders.

Listing & Content Optimization:

- Partner with creative and content teams to align advertising strategy with product listings and customer experience.

- Support optimization of product detail pages, A+ Content, storefronts, and brand assets.

- Ensure alignment between paid advertising initiatives and organic ranking strategies.

- Contribute to marketplace growth plans through content and conversion optimization.

Strategic Initiatives:

- Stay updated on Amazon advertising platform changes, algorithm updates, and industry best practices.

- Identify new opportunities for marketplace expansion and performance improvement.

- Support new product launches through effective advertising and visibility strategies.

- Drive continuous testing and experimentation to improve business outcomes.

Ideal Candidate:

Experience:

- 2+ years of hands-on experience managing Amazon PPC campaigns for consumer-focused brands.

- Proven track record of driving measurable growth through Amazon advertising.

- Experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

- Strong exposure to marketplace growth, performance marketing, and e-commerce business models.

- Experience working with D2C, Consumer, FMCG, Health & Wellness, Beauty, Personal Care, or similar competitive categories.

Core Skills:

- Expertise in Amazon Advertising Console and campaign optimization.

- Strong understanding of ACOS, ROAS, CTR, CPC, conversion rate, TACOS, and other performance metrics.

- Hands-on experience with keyword research, search term analysis, and competitor intelligence.

- Strong analytical and problem-solving skills with a data-driven mindset.

- Knowledge of Amazon listing optimization, A+ Content, and marketplace SEO principles.

- Ability to translate performance insights into actionable growth strategies.

Personal Attributes:

- Growth-oriented and commercially focused.

- Strong attention to detail and execution excellence.

- Comfortable working in fast-paced and performance-driven environments.

- Collaborative team player with strong communication skills.

- Proactive approach to experimentation, learning, and continuous improvement.

Why Join Us?:

- Opportunity to directly influence marketplace growth and revenue performance.

- Work with a collaborative and innovation-focused team.

- Exposure to high-growth consumer brand environments.

- Ownership of impactful performance marketing initiatives.

- Competitive compensation and strong career development opportunities.