eClerx - Marketing Strategist

Description:

Roles and Responsibilities:

Strategy & Planning:

- Define the segmentation strategy by mapping customer lifecycle stages, behavioral patterns, engagement trends, and demographic insights into clear, actionable audience buckets.

- Lead and govern the cross-channel campaign calendar (monthly and quarterly), planning seasonal priorities, product initiatives, and lifecycle touchpoints for unified orchestration.

- Shape omni-channel communication strategies by setting direction on messaging consistency, personalization logic, and customer experience across all touchpoints.

- Stay up-to-date with email marketing best practices, compliance (GDPR, CCPA, CAN-SPAM), and emerging technologies.

- Define campaign category frameworks (BAU, lifecycle, promotional, triggered, market-specific) to ensure alignment with global brand objectives while supporting local business needs.

Execution & Optimization:

- Manage the end-to-end production of email campaigns, including segmentation, A/B testing, deployment, and QA.

- Collaborate closely with Analytics, CRM, Campaign Operations, and Product teams to align on segmentation logic, governance, validate data quality, and enable insight-led targeting.

- Optimize campaign delivery across channels by ensuring strategic consistency, personalization accuracy, and operational efficiency.

- Ensure all email campaigns are mobile-responsive and adhere to brand guidelines.

- Synthesize insights from cross-functional teams to guide execution decisions around audience selection, messaging approach, and send frequency.

Analysis & Reporting:

- Analyze campaign performance across BAU, lifecycle, triggered, and omni-channel initiatives using defined KPIs to assess effectiveness and impact.

- Evaluate customer segment and campaign performance data to identify high-value audience cohorts and opportunities for impactful communications.

- Present clear insights and strategic recommendations to senior stakeholders, summarizing trends, implications, and actionable next steps to improve long-term ROI.

- Identify strategic insights and behavioral trends, performance gaps, audience fatigue, and optimization opportunities across targeting, content, cadence, and channel mix.

Technical and Functional Skills:

- Bachelors degree any discipline with 3-6 years of experience in email marketing strategy.

- Excellent written and verbal communication skills.

- Proficient in using analytics platforms (e.g Google Analytics).

- Expert knowledge of a major Email Service Provider (ESP) such as HubSpot, Mailchimp, Marketo, Salesforce Marketing Cloud, Braze, or similar.