About Fibe (formerly Early Salary):

Fibe is one of India's leading consumer lending apps focused on young, aspirational, and tech-savvy Indian consumers. It is building a financial ecosystem that enables the mid-income group and the underserved segments to fulfil their financial aspirations. Fibe offers a range of financial products, including cash loans, long-term personal loans, and Impact loans for sectors like Healthcare, Education, Green Finance, Loan Against Mutual Funds, making affordability more accessible.

Fibe has grown multifold over the years and emerged as a market leader in providing financial assistance to young middle-income and underserved groups in India. Due to its scalable business model, Fibe has recently been upgraded to A- by CARE Ratings and has access to debt lines from leading banks, NBFCs and wholesale debt markets. It has been certified with ISO/IEC 27001 for its Information Security Management System (ISMS). Fibe has disbursed more than 7 million+ loans worth Rs. 26,000 Cr+ since inception through its lending partners.

- Winner of BW Festival of Fintech Lending Platform of the Year (Gold) and Fintech Brand of the Year (Silver)

- ET Healthcare Awards 2024 - Excellence in Affordable Healthcare Financing

- Entrepreneur 2024 Founder of The Year & Best Innovation in Financial Services

- Winner of G20 Digital Innovation Alliance - Best Startup in Fintech

- Great Place to Work Certified

Job Title: Manager - Retention & Engagement

Experience: 3-5 years

Job location: Pune

Key Responsibilities & Key Requirements

Key Responsibilities:

- Retention Strategy: Define and implement strategies to retain users and reduce churn across cohorts.

- Engagement Campaigns: Lead end-to-end campaign planning (emails, push, in-app, SMS) using marketing automation tools like MoEngage/Clevertap.

- Cross-sell & Upsell: Collaborate with product, risk, and analytics teams to identify upsell and cross-sell opportunities across Fibe's financial products.

- Business Ownership: Own growth KPIs for the Repeat PL business-customer reactivation, revenue from base, NPS, etc.

- Data-led Decisions: Use internal data, Behavioral trends, and external competition insights to identify high-intent customers and improve LTV.

- Collaboration: Work closely with Product, Risk, Collections, Analytics, and Tech teams to drive execution on lifecycle journeys and business experiments.

Key Requirements:

- 3-5 years of relevant experience in lifecycle marketing / retention / CRM / growth / digital marketing (preferably in fintech, BFSI, or consumer-tech).

- Strong understanding of personal loan customer behavior and lifecycle management.

- Hands-on experience with CRM platforms like MoEngage, Clevertap, Netcore, etc.

- Proficient in data analytics-SQL basics, Excel, cohort analysis, funnel drop-offs.

- Strong business ownership mindset, ability to solve problems independently.

- Excellent communication and stakeholder management skills.

- Exposure to A/B testing, segmentation, and growth experiments is a plus.