EarlySalary - Lead - Brand Marketing

Key Responsibilities:

- Lead and manage Fibe's brand marketing strategy to build long-term brand equity and recall.

- Own and execute social media strategy - from content ideation and community engagement to performance tracking.

- Conceptualize and deliver integrated brand campaigns across digital, influencer, and offline channels.

- Collaborate closely with the performance marketing, design, and product teams to ensure consistent brand voice and visual identity.

- Develop compelling content and storytelling to communicate Fibe's value proposition across all platforms.

- Manage external creative and media agencies, ensuring high-quality output and on-time delivery.

- Track brand health metrics, share insights, and continuously optimize creative and media strategies.

- Stay ahead of trends in fintech, digital culture, and consumer engagement to keep the brand fresh and relevant.

Qualification & Experience required:

- MBA in Marketing

- Min 8+ years of experience in brand marketing, with strong exposure to digital-first campaigns.

- Proven experience managing social media platforms and brand campaigns end-to-end.

- Deep understanding of digital audiences, influencer ecosystems, and emerging media trends.

- Strong creative sensibility with the ability to translate business goals into impactful storytelling.

- Experience working with new-age digital brands (fintech, e-commerce, D2C, etc.) is a strong plus.

- Excellent communication, collaboration, and project management skills.