E2E Networks - Senior Marketing Manager

Description:

As a Senior Marketing Manager for our Indias Number One AI First Sovereign Hyper-scaler platform, you will be at the forefront of Indias AI revolution. You will drive high-impact B2B marketing strategies that bridge the gap between complex cloud infrastructure and tangible business value for enterprises and startups alike.

This role requires a unique blend of technical literacy, creative storytelling, and rigorous data-driven execution.

Core Responsibilities:

- Integrated Campaign Strategy: Design and execute 360-degree marketing campaigns (Online & Offline) to drive awareness and lead generation for our AI/ML and Cloud services.

- AI-First Marketing: Leverage advanced AI tools for content generation, predictive analytics, and marketing automation to optimize campaign performance and efficiency.

- B2B Demand Generation: Build a robust pipeline through high-touch executive events, webinars, SEO/SEM, and targeted Digital Media campaigns.

- Cross-Functional Collaboration: Act as the bridge between Product Engineering, Sales, and external marketing agencies to ensure brand consistency and technical accuracy.

- Field & Event Marketing: Lead the presence at major tech summits and host proprietary "cloud-day" events across key Indian tech hubs (Bangalore, NCR, Pune).

- Sales Enablement: Create high-value collateral, including case studies, whitepapers, and pitch decks that simplify complex AI/ML architectures for C-suite decision-makers.

Required Skills & Qualifications:

Category Requirements:

Experience:

- 812 years in B2B Tech Marketing, ideally within IaaS , Cloud, or Deep-Tech.

Tech Stack:

- Proficiency in AI Marketing Tools (e.g., Jasper/Copy.ai, Midjourney, various GPT agents) and CRM/Automation tools (Zoho).

Domain Knowledge:

- Strong understanding of Cloud Infrastructure, Generative AI, AgenticAI, and the SDLC (Software Development Life Cycle).

Execution:

- Proven track record of managing multi-crore marketing budgets and delivering measurable ROI.

Communication:

- Exceptional ability to translate "technical jargon" into "business impact."

Key Performance Indicators (KPIs):

1. MQL to SQL Conversion: Efficiency of the marketing funnel for AI services.

2. Brand Share of Voice: Dominance in the Indian Hyper-scaler conversation compared to global competitors.

3. Customer Acquisition Cost (CAC): Optimization of spend across digital and offline channels.

4. Event ROI: Quality and seniority of leads generated through physical activations.

5. Customer Referrals and Customer Experience

6. Responsible for improving NPS