eCommerce Manager - Marketing

- Manage and maintain the India Shopify store, ensuring all product listings, content, pricing, and promotions are localised and accurate.

- Own all merchandising updates and product pairings in coordination with global teams.

- Optimise the user experience for Indian customers, focusing on mobile-first design, speed, and conversion.

- Manage internal product data, support with new product development tailored to the India market alongside the Global Product Team.

- Provide expertise on current eCommerce industry best practice, with a CRO focus.

- Propose possible new channels of exploration (e.g. Amazon India, Flipkart, Nykaa, etc.)

- Collaborate with global eCommerce teams in few other countries to align strategy, share insights, and implement best practices.

- Oversee customer service processes related to India, including queries, fraud checks, and payment issues (including UPI).

- Regularly test and review site pages to analyse website performance, user behaviour, and sales data.

Store Operations :

- Manage daily communication with the India fulfilment partner regarding inventory, lead times, and operational challenges, working closely with the Global supply chain manager.

- Ensure compliance with Indian eCommerce regulations, taxation, and data privacy requirements.

- Oversee customer support performance for India, ensuring timely, helpful, and brand-aligned responses across email,chat, and social channels.

- Support fine-tuning and ongoing training of the AI chatbot, ensuring responses reflect local customer needs, language nuances, and tone of voice.

D2C & Digital Marketing :

- Collaborate with clients and affiliate partners to deliver co-branded digital campaigns that drive traffic, conversion, and retention for the India store.

- Coordinate creative assets, product feeds, and tracking links to ensure accurate campaign execution and performance attribution.

- Explore and develop new digital channels, including WhatsApp, influencer-led campaigns, and regional content marketing, to reach and engage new audiences.

- Build and execute direct-to-consumer CRM and email campaigns tailored to the Indian market.

- Create segmented journeys, automations, and promotional mailouts to drive conversion and retention.

- Enhance onsite SEO (metadata, keywords, and search terms) for India.

- Track and report on campaign performance using analytics dashboards and partner data.

- Collaborate with global marketing teams to align messaging, creative, and timing across campaigns.