Manager - Digital Marketing Role Description: The Digital Marketing Manager will be a pivotal member of our marketing team, responsible for conceptualizing, developing, and executing comprehensive digital marketing strategies. This full-time, on-site role in Noida requires a hands-on approach to managing all aspects of our online presence, from social media engagement to lead generation and performance analytics. The successful candidate will play a crucial role in enhancing our brand visibility, driving traffic, and converting leads into loyal customers. Daily tasks will involve strategic planning, campaign execution, meticulous data analysis, and continuous optimization across various digital channels. You will be expected to stay abreast of industry trends, leverage best practices, and introduce innovative approaches to achieve and exceed business objectives. Key Responsibilities: Strategy Development: - Devise and implement robust digital marketing strategies aligned with overall business goals, brand positioning, and target audience insights. Social Media Management: - Lead and manage all social media marketing campaigns (SMM) across relevant platforms, including content creation, scheduling, community engagement, and performance tracking. Search Engine Optimization (SEO & SEM): - Oversee SEO strategies to improve organic search rankings and visibility. - Manage Search Engine Marketing (SEM) campaigns, including paid search (PPC) initiatives, keyword research, and ad copy optimization. Lead Generation: - Develop and execute effective lead generation campaigns through various digital channels, including email marketing, content marketing, and paid advertising. Web Analytics & Reporting: - Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance, user behavior, and campaign effectiveness. - Generate regular reports with actionable insights and recommendations. Campaign Optimization: - Continuously analyze digital marketing metrics (ROI, conversion rates, traffic, engagement) and implement data-driven optimizations to improve campaign performance and efficiency. Content Strategy: - Collaborate with content creators to ensure marketing content is optimized for digital channels and aligns with SEO best practices and campaign objectives. Market Research: - Conduct market research and competitor analysis to identify new opportunities and refine existing strategies. Team Collaboration: - Work collaboratively with cross-functional teams including sales, product development, and design to ensure integrated marketing efforts. Budget Management: - Manage and optimize digital marketing budgets to ensure maximum ROI. Qualifications: Experience: 2-4 years of proven experience in a dedicated Digital Marketing role, preferably in a fast-paced environment. Digital Marketing Expertise: Demonstrable proficiency and hands-on experience in: - Social Media Marketing (SMM): Extensive knowledge of various social media platforms, content strategies, paid social advertising, and community management. - Search Engine Optimization (SEO) & Search Marketing Optimization (SMO): Strong understanding of on-page, off-page, and technical SEO, keyword research, link building, and Google algorithm updates. - Search Engine Marketing (SEM): Experience with Google Ads (PPC), campaign setup, optimization, and budget management. - Content Marketing: Ability to strategize and oversee the creation of engaging digital content. - Email Marketing: Experience with email campaign platforms and strategies. Web Analytics Proficiency: - Solid experience with web analytics tools (e.g., Google Analytics 4, Google Search Console, SEMrush, Ahrefs) to track, measure, and report on digital marketing performance. Strategic Thinking: - Strong analytical and strategic thinking abilities with a knack for translating data into actionable insights and effective marketing plans. Communication Skills: - Excellent written and verbal communication skills are essential for crafting compelling marketing messages and collaborating with internal and external stakeholders. Collaboration & Project Management: - Proven ability to work collaboratively in a team environment, manage multiple projects simultaneously, and meet deadlines. Education: - Bachelors degree in Marketing, Business, Communications, or a related field is required. - An MBA or a Master's degree in a relevant discipline is preferred

Noida

DX8 Technologies - Manager - Digital Marketing 

Job Description for DX8 Technologies - Manager - Digital Marketing  in DX8 TECHNOLOGIES PRIVATE LIMITED in  Noida for (2-4) years of experience. Apply Now!