Description:

Role Overview:

Were looking for a data-driven, platform-savvy Senior Media Manager who can independently lead large-scale performance campaigns, manage high-value client accounts, and drive measurable business outcomes.

This role demands deep expertise across Meta, Google, and full-funnel media planning, along with strong client communication, analytical thinking, and leadership capability.

Key Responsibilities:

Media Strategy & Planning:

- Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences.

- Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations.

- Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives.

- Craft media investment strategies, pacing plans, and KPI frameworks for measurable success.

Campaign Execution & Optimization:

- Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms.

- Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics.

- Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies.

- Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies.

Performance Analytics & Insights:

- Build performance dashboards, weekly/monthly reports, and insights-backed recommendations.

- Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel.

- Present clear, actionable narratives to clients showing impact, learnings, and next steps.

- Identify growth opportunities, automation potential, and new channels/platforms to test.

Client Ownership & Consulting:

- Act as the performance lead for assigned clientsmanaging communication, strategy, and results end-to-end.

- Simplify complex media and data concepts into business-aligned narratives.

- Work closely with brand, creative, content, and tech teams to deliver integrated solutions.

- Lead quarterly/annual planning, forecasting, and pitch presentations.

Team Leadership & Collaboration:

- Mentor and guide junior media executives/managers on planning, execution, and optimization.

- Conduct QA checks, provide training, and ensure best practices are followed.

- Collaborate with cross-functional teamscreative, analytics, content, and strategyto deliver cohesive outcomes.

What Makes You a Great Fit:

- 3-4 years of hands-on performance marketing experience in an agency or growth-focused business.

- Expert-level understanding of Meta, Google Ads, and full-funnel performance.

- Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools.

- Ability to manage large budgets, high-pressure timelines, and multi-platform campaigns.

- Confident communicator with the ability to lead client discussions.

- Bonus: experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.