Duroflex - Lead - Digital Programs & Technology Solutions

Role Purpose

This role serves as the execution engine for cross-functional digital initiatives across the organization. The incumbent will drive end-to-end delivery of technology programs from requirement definition to go-live and stabilization while owning key consumer-facing platforms.

This is a hands-on execution role, requiring strong ownership, stakeholder alignment, and delivery accountability. The role goes beyond project management to ensure tangible business outcomes.

Key Responsibilities

1. Cross-Functional Digital Program Management

- Lead end-to-end delivery of digital/technology programs across functions

- Define scope, timelines, resources, and risk frameworks

- Act as the single point of accountability for delivery and stakeholder alignment

- Drive structured decision-making through clear documentation and trade-offs

- Own budget planning, tracking, and variance management

2. Consumer Touchpoint Technology Ownership

- Own roadmap for COCO store tech, dealer platforms, and retention tools

- Lead implementation of POS, store analytics, AI-led CX tools

- Drive adoption and enhancements of Dealer Hub (DuroHub)

- Manage retention tools (e.g., WhatsApp journeys) with CRM/CDP integrations

3. Platform Migrations & Implementations

- Lead major migrations (e-commerce, POS, OMS) end-to-end

- Manage multiple vendors and cross-functional workstreams

- Ensure data integrity, seamless integrations, and business continuity

4. AI & Emerging Technology Programs

- Drive AI/ML PoCs (store analytics, computer vision, footfall tracking)

- Define success metrics and evaluate vendor solutions

- Translate business needs into technical requirements

5. Stakeholder Management & Governance

- Align stakeholders across Retail, Marketing, CX, Supply Chain, Finance, and IT

- Drive accountability for UAT, requirements, and go-live readiness

- Establish governance frameworks (steering committees, sprint reviews)

- Maintain structured documentation (decision logs, risk registers, etc.)

Key Deliverables (First 12 Months)

- Deliver COCO store tech roadmap milestones

- Scale store AI/analytics initiatives (e.g., TangoEye or similar)

- Drive adoption of Dealer Engagement Platform

- Successfully close ongoing platform migrations

- Establish standardized governance framework

- Improve delivery metrics (on-time, on-budget execution)

Experience

- 6+ years in digital program/project management

- 3+ years managing cross-functional tech delivery in retail/D2C/consumer brands

- Experience in e-commerce, retail tech, or digital transformation programs

Technical Skills

- Understanding of e-commerce architecture, APIs, and integrations

Exposure to:

- Shopify / Shopify Plus

- OMS (e.g., Uniware)

- CRM (e.g., Salesforce)

- Retention tools (WhatsApp, marketing automation)

- Familiarity with AI/ML concepts and PoC execution

- Working knowledge of Agile methodologies

Behavioral Competencies

- Strong ownership mindset

- Structured problem-solving approach

- Excellent stakeholder management & communication

- Ability to push back and drive accountability

- Vendor management and negotiation skills

Qualifications

- B.Tech / B.E. (preferred)

- MBA (good to have)

- PMP / Prince2 / CSM (optional)

Nice to Have

- Experience in D2C / Omnichannel / Phygital environments

What This Role Is NOT

- Not just an IT project manager role (business outcome ownership required)

- Not a developer role (no coding expected)

- Not a strategy-only role (execution-focused)

Technology Ecosystem

- E-Commerce: Shopify Plus

- OMS: Uniware

- CRM: Salesforce Service Cloud

- ERP: SAP

- Analytics: Snowflake, GA4, Power BI

- Retention: BiK (WhatsApp Journeys)

- Store Tech: POS, AI tools (e.g., TangoEye)