Job Title: Head Of Marketing (Sleepyhead)

Location: Bangalore (5 Day Work from Office)

Department: Marketing

Reports to: CMO

About Duroflex Group:

At Duroflex, we're driven by a passion for comfort and a mission to help people sleep better. With over 60 years of expertise, we've established ourselves as leaders in India's sleep and comfort industry. Our comprehensive range includes mattresses, pillows, accessories, and furniture, all crafted with quality, comfort, and innovation in mind. We're committed to making comfort accessible to everyone, with a growing presence across India through retail stores, exclusive showrooms, multi-brand outlets, and online platforms. Joining Duroflex means becoming part of a team that values: Passion for comfort, Openness and acceptance, Innovation and excellence. Together, we're creating a world-class sleep and comfort brand that makes a real impact on people's lives.

What's Sleepyhead:

Sleepyhead's the go-to comfort brand for Gen Z! We're all about crafting awesome solutions for the young and restless. As India's 2nd largest online mattress brand and leading recliner/sitting solution brand in e-commerce, we're killing it! Our DNA's all about being relevant, innovative, affordable, and sustainable. We started online, but now we're levelling up to an omnichannel experience - think experience centres, retail expansions, and strategic partnerships! Our vibe's customer-centric, innovative, sustainable, and accessible. We're looking for folks who get Gen Z, thrive in e-commerce, and are stoked about comfort and innovation. If you're all about exceptional customer experiences, teamwork, and problem-solving, we're stoked to meet you! Join our crew and help us make comfort accessible to everyone. Let's grow, learn, and chill (on our amazing recliners, obvs!) together. https://mysleepyhead.com/

Role Overview:

The GM Marketing drives business growth through strategic marketing initiatives in a dynamic consumer-oriented retail environment, focusing on comfort solutions from hallway to bedroom. As the custodian of the brand, you'll embody ownership, driving innovative, consumer-centric strategies that disrupt conventional thinking and category norms. With a bootstrapped venture mindset, you'll balance bold ideas with resourceful execution to boost sales, enhance brand presence, and foster customer engagement, prioritizing long-term success while challenging traditional growth strategies. This role requires a unique blend of entrepreneurial flair, consumer obsession, and strategic thinking to deliver impactful results with lean resources. As a champion of the brand, you'll foster a culture of consumer-centricity, driving new thinking and insights to develop innovative marketing solutions that stand out in a crowded market. Your mission is to own the brand's vision, making decisions that prioritize its long-term success.

Key Responsibilities:

- Develop and execute comprehensive brand strategies aligned with business objectives, incorporating market research, competitor analysis, and customer insights.

- Monitor and assess brand health through regular perception audits, identifying areas for improvement.

- Manage and maintain a strong brand identity, ensuring consistency across all marketing materials, communications, and customer touchpoints/channels (Omni Channel).

- Leading the creative and communication development mandate for the brand across platforms.

- Lead cross-functional teams to ensure seamless collaboration and brand consistency.

- Develop, execute, and monitor multi-channel digital marketing strategies, leveraging social media, content marketing, and ecommerce.

- Design and manage advertising and promotional campaigns across ATL/BTL channels.

- Develop and manage Social and content strategy, CRM and lead generation programs.

- Oversee and optimize advertising budgets, ensuring effective ROI.

- Foster strategic partnerships with influencers, media outlets, and organizations.

- Own and develop NPD roadmap and prepare accurate financial forecasts for success.

- Analyze business performance, identifying trends and areas for growth. Portfolio management across categories and channels.

- Leading the customer and consumer understanding for decision making.

- Be on top of industry trends and competitor activity and therefore Lead product development, branding, and communications initiatives.

- Managing & Driving the Public Relations for the corporate brand.

- Supporting the B2B team in marketing requirements.

- Annual Business Planning: Develop and implement plans for brand groups.

- Leading monthly, quarterly, annual reviews for the brand.

- Strong and healthy relationships with agency partners.

Skills & Qualifications:

Experience:

- MBA/PGDM from a leading institute with 9 - 15 years of experience in FMCG/ FMCD.

- Recent experience in D2C is a must.

Skills:

- Passion for consumer marketing, Creative Problem-Solving along with learning agility.

- Great with numbers, Good with people.

- Hands on work experience of Digital & social media management for Omnichannel growth.

- Data driven decision making.

- Strategic thinking, leadership, and team management.

- Proven Experience in Brand Marketing, media planning (online and offline, social media & ecommerce).

- Should have extensive experience in portfolio management and New Product development.

- Strong understanding of ATL, BTL, PR, and digital marketing.

- Self-motivated and Passion with Drive to win.

- Exceptional Project management skills.

- Excellent Communication and Interpersonal Skills.

- Conflict resolution and negotiation.

- Ability to work in a fast-paced environment.

- Adaptability and flexibility.

- Emotional intelligence and empathy.

What We Offer:

- Experimentation, continuous learning and professional growth.

- Silo less work environment that's young, dynamic and inclusive that doesn't let creativity and innovation expire.

- Competitive salary and performance-based incentives.

- A chance to work with a brand that is reshaping comfort solutions industry in India.

- This role will also anchor PR and Marketing for B2B Channel.