Job Description: Head - D2C & Marketing Technology

Location: Bangalore, India

Reports to: Chief Information Officer (CIO)

About Duroflex

Duroflex is a leading player in the comfort products industry, with a portfolio that includes mattresses, sofas, and other sleep solutions under two key brands: Duroflex and Sleepyhead. We are an omnichannel business with a presence across Experience Centers (COCO), eCommerce platforms (Shopify), marketplaces (Amazon, Flipkart), and General Trade (GT) channels.

Role Overview

We are looking for a strategic and execution-focused leader to head our Direct-to-Consumer (D2C) technology, eCommerce, and marketing technology initiatives. This leader will own the end-to-end tech stack and platform operations supporting our D2C business, including eCommerce websites, CRM, POS systems, OMS integrations, marketing automation, and conversational commerce.

Key Responsibilities

1. Digital Commerce Platforms:

- Manage and enhance www.duroflexworld.com and www.mysleepyhead.com

- Ensure performance, scalability, and security of all eCommerce platforms

- Drive personalization, conversion optimization, and new feature rollouts

- Lead platform migrations, upgrades, and integration roadmaps

2. Omnichannel Technology:

- Own the OMS implementation across all D2C channels

- Lead integration of digital commerce platforms with SAP, logistics (Pando), CRM, and marketplaces

3. Omnichannel Technology & Marketing Automation:

- Own and evolve marketing automation stacks, including Salesforce Marketing Cloud

- Enable campaign orchestration, audience segmentation, and performance measurement

- Drive the adoption and scale of MarTech tools across the marketing org

4. Conversational Commerce & Messaging Channels:

- Build and manage customer engagement platforms using WhatsApp and similar messaging interfaces

- Integrate chat channels into existing commerce and CRM workflows

- Implement conversational journeys for sales assistance, support, and re-engagement

5. Point of Sale (POS):

- Drive technology strategy across Experience Centers

- Implement assisted selling tools, real-time inventory checks, and integrated billing workflows

6. Data & Analytics Partnership:

- Collaborate with analytics and data engineering teams to define architecture and enable self-service insights

- Support marketing and product teams with experimentation frameworks and performance dashboards

7. Tech Program Management:

- Convert business goals into tech programs with clear deliverables and milestones

- Manage feature backlogs, sprint cycles, QA, and release management

- Ensure platform uptime, SLA adherence, and vendor governance

8. Stakeholder Management:

- Act as the tech partner to marketing, COCO operations, eCommerce, and marketplace teams

- Present progress, innovation roadmaps, and KPIs to senior leadership and functional heads

Ideal Candidate Profile

- 7+ years of experience in tech-driven D2C, eCommerce, or marketing technology roles

- Strong expertise in Shopify, CRM platforms, OMS systems, and API-based integrations

- Proven experience with MarTech ecosystems, including marketing automation and messaging channels

- Ability to manage both agency/vendor ecosystems and internal tech teams

- Bias for execution, customer-centric thinking, and strong cross-functional collaboration

- Bachelor's degree in Engineering, Computer Science, or a related field; MBA or equivalent qualification is a plus

Why Join Us ?

- Be at the forefront of digital commerce and MarTech innovation in the consumer space

- Lead tech transformations for two high-growth brands with distinct D2C strategies

- Collaborate with passionate and forward-thinking leaders across functions