Durapid - Manager - Digital Marketing

Key Responsibilities:

- Develop and execute on-page and off-page SEO strategies to improve organic rankings and drive traffic.

- Perform keyword research to identify high-performing and relevant keywords for targeting.

- Optimize website content, meta tags, and structure for search engines.

- Monitor and fix technical SEO issues like crawl errors, site speed, and mobile usability.

- Collaborate with the content team to create SEO-friendly blog posts, landing pages, and website - content.

- Ensure all content aligns with target keywords and user intent.

- Use tools like Google Analytics, Google Search Console, and SEMrush to track and analyze website performance.

- Prepare regular reports on traffic, rankings, and other SEO metrics, along with recommendations for improvement.

- Conduct detailed competitor analysis to identify opportunities and gaps in the market.

- Stay updated on SEO trends and algorithm changes to maintain a competitive edge.

Qualifications:

- Master's Degree in Marketing, IT, or a related field.

- Certification in SEO or Digital Marketing (preferred).

- 2-4 years of hands-on experience in SEO, with proven results in improving rankings and traffic.