DTDC - Manager - Performance Marketing

Description:

About the Role

DTDC Express Limited is looking for a Performance Marketing & Digital Analytics Manager to own and scale our full-funnel growth engine. You will drive acquisition, activation, retention, and re-engagement across digital channels, combining strategic vision with hands-on execution.

This role is perfect for a data-driven marketer who can manage campaigns end-to-end from execution and tracking setup to analytics and optimization. You will work across paid media, CRM/lifecycle marketing, SEO, and Martech initiatives while collaborating with Inside Sales, Product, Business Development, and Data Engineering teams.

Your key objective: sustainable user and revenue growth across India and international markets through measurable, insight-driven marketing.

Key Responsibilities:

- Define and execute DTDCs performance marketing strategy across paid acquisition, CRM, SEO, and Martech.

- Lead hands-on campaigns on Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms from setup to optimization.

- Deploy and manage Martech tools such as Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and CRM platforms (Salesforce/HubSpot) for campaign tracking, attribution, and automation.

- Own and optimize performance metrics across channels, including budgeting, KPI setting, reporting, and continuous optimization.

- Run A/B tests, experiments, and funnel diagnostics to improve CAC, LTV, and retention.

- Collaborate with Product and Sales teams to enhance acquisition, conversion, and user journey performance.

- Build and mentor a high-performing team across performance marketing, CRM, SEO, and Martech operations.

- Create dashboards and forecasting frameworks for attribution modeling and real-time decision-making.

- Lead SEO initiatives to grow qualified organic traffic and brand visibility.

- Support go-to-market campaigns for business expansion and volume growth.

Qualifications & Skills:

- Minimum 5 years of experience in performance, growth, or lifecycle marketing with proven results, preferably in fast-paced B2B or eCommerce environments.

- Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.

- Advanced proficiency in Google Analytics (GA4), Google Tag Manager (GTM), attribution modeling, and funnel analysis.

- Experience with CRM platforms (Salesforce/HubSpot), automation tools, and CMS platforms (e.g., WordPress).

- Strong understanding of funnel metrics, experimentation, conversion optimization, and ROI-driven marketing.

- Proven ability to manage large budgets and deliver measurable results.

- Excellent communication, stakeholder management, and cross-functional collaboration skills.