Company Overview:

Droom.in is India's largest online automobile transactional marketplace, connecting buyers and sellers for new and used vehicles. Operating across a wide spectrum of categories including cars, motorcycles, scooters, and more, Droom leverages technology and data science to provide a seamless and trustworthy online buying and selling experience. With a significant nationwide presence, Droom is revolutionizing the way automobiles are bought and sold in India.

Role Overview:

As the Director - Brand, Content, and Social Media Marketing, you will be responsible for shaping and executing Droom's brand strategy, crafting compelling content, and driving impactful social media campaigns. You will collaborate closely with cross-functional teams including sales, product, and technology to ensure brand consistency and alignment with business objectives. This role directly impacts Droom's brand perception, customer engagement, and ultimately, market share.

Key Responsibilities:

- Develop and execute a comprehensive brand strategy that elevates Droom's market position and resonates with target audiences.

- Lead the creation of engaging and informative content across various platforms, including website, blog, social media, and email, to drive brand awareness and generate leads.

- Oversee the social media strategy and execution, ensuring consistent brand messaging and maximizing engagement across all relevant channels.

- Manage the marketing budget effectively, allocating resources strategically to achieve optimal ROI.

- Develop and implement marketing communication strategies to enhance brand reputation and build strong relationships with key stakeholders.

- Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.

- Collaborate with the sales team to develop marketing programs that support sales objectives and drive revenue growth.

- Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvement.

- Lead and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and collaboration.

- Oversee advertising campaigns, ensuring effective media planning and execution to reach target audiences.

Required Skillset:

- Demonstrated ability to develop and execute successful brand strategies that drive business growth.

- Proven expertise in content marketing, with a strong understanding of SEO principles and content optimization techniques.

- Exceptional social media marketing skills, including experience managing social media teams and developing engaging content strategies.

- Strong digital marketing acumen, with a deep understanding of various digital channels and marketing technologies.

- Excellent marketing communications skills, with the ability to craft compelling messaging and build strong relationships with stakeholders.

- Proven experience in budget management, with the ability to allocate resources effectively and track ROI.

- Exceptional leadership and team management skills, with the ability to motivate and inspire a team of marketing professionals.

- Strong analytical skills, with the ability to interpret data and make data-driven decisions.

- Bachelor's /Masters degree in Marketing, Communications, or a related field.

- 10-12 years of relevant experience in brand management, content marketing, and social media marketing.