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Associate Software Engineer

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Job Title: Director, Brand, Content, and Social Media Marketing Location: Gurgaon, NCR Experience: 10-12 years Job Summary: - We are seeking an innovative, highly driven Director of Brand, Content, and Social Media Marketing with 10-12 years of experience in consumer-focused internet brands. - You will play a crucial role in shaping and driving Droom's brand narrative, executing powerful ATL and BTL campaigns, and building a comprehensive social media strategy that resonates with our audience. - You will carry marketing and branding on your sleeve, with an ideation process and creativity that stand second to none. - You are a startup type, go-getter with a frugal mindset and relentless execution skills, and you won't settle for merely being a middleman between vendors and agencies. - If you are hungry to scale a brand with immense potential, we want you on our team! Key Responsibilities: Brand Strategy & Execution: - Develop and implement a comprehensive brand strategy to ensure consistent communication across all channels, elevating Droom's presence and recognition in the marketplace. Content Creation & Management: - Lead the creation of both short- and long-form content, tailored to engage and resonate with different audience segments. You will ensure that content is creative, impactful, and aligned with the brand's voice and values. Campaign Development (ATL/BTL): - Create and execute innovative Above The Line (ATL) and Below The Line (BTL) marketing campaigns. - Ensure campaigns reach and engage target demographics, driving measurable results. Social Media Strategy & Execution: - Develop a dynamic social media strategy across all key platforms, driving engagement and growth. - Manage all social media accounts, ensuring creative and strategic alignment with broader marketing initiatives. Collaborations & Partnerships: - Work closely with influencers, partners, and stakeholders to strengthen brand partnerships and extend reach organically through meaningful collaborations. Data-Driven Marketing: - Leverage data and analytics to drive insights, track campaign performance, optimize strategies, and ensure efficient allocation of marketing resources. Brand Representation & Advocacy: - Be the brand's most vocal advocate internally and externally, embodying Droom's values and passion for innovation in all engagements. Frugality & Startup Mindset: - Execute marketing strategies with a resourceful, cost-conscious approach while still delivering high-impact results. Ensure all initiatives align with a high-growth startup mentality. Team Leadership & Cross-functional Collaboration: - Lead and inspire a marketing team, working cross-functionally with product, sales, and other departments to ensure cohesive and successful branding and content strategies. Desired Skills & Experience: - Education: Bachelor's and Master's degree, with a major in Marketing. Experience: - 10-12 years of experience working with well-known, consumer-focused internet brands. - Strong background in developing and executing ATL and BTL campaigns. - Proven track record of creating impactful, engaging short- and long-life content. - Extensive experience in managing social media strategy and marketing. Core Competencies: - Exceptional creativity and ideation skills; able to push the boundaries and deliver breakthrough marketing initiatives. - Hands-on experience in executing campaigns without over-reliance on agencies or external partners. - Excellent leadership and people management skills, with a startup-ready mindset. - Highly analytical, with a data-driven approach to marketing strategies. - Resourceful, frugal, and an expert at stretching budgets without compromising quality or creativity. Personal Attributes: - Go-getter with a strong execution focus. - Demonstrates ownership and commitment to delivering exceptional outcomes. - Huge hunger for growth and impact. - Collaborative team player, yet capable of taking full ownership of tasks and initiatives.

Gurgaon/Gurugram

Droom - Director - Brand/Content & Social Media Marketing 

Job Description for Droom - Director - Brand/Content & Social Media Marketing  in Droom Technology (P) Ltd in  Gurgaon/Gurugram for (10-12) years of experience. Apply Now!

Droom - Director - Brand/Content & Social Media Marketing  | iimjobs.com