Description:

Position: Vice President Sales.

Department: Business Development.

Location: Delhi Karol Bagh.

Primary Job Responsibilities:

Sales Strategy Online Courses:

- Develop and execute monthly, quarterly, and annual online revenue plans for all online courses.

- Build standardized sales frameworks, call scripts, and conversion funnels tailored for online admissions, including tele-counselling, WhatsApp enquiries, inbound and outbound calls, and CRM-based lead management.

- Ensure consistent achievement of online revenue numbers through real-time monitoring, digital funnel optimization, and timely interventions.

- Conduct analysis of lead flow, demo-to-sale ratios, counselor productivity, website and app conversions, and student purchase behaviour.

Team Leadership and Workforce Management Online Division:

- Lead the pan-India online sales workforce including online counsellors, tele-sales executives, WhatsApp and chat support teams, CRM leads and coordinators, and online counselling heads.

- Implement a performance-driven culture with defined KRAs, KPIs, incentives, SOP compliance, and structured performance improvement plans.

Performance Management Online Funnel:

- Conduct weekly revenue review meetings covering leads, demos, conversions, refunds, drop-off reasons, and counsellor performance.

- Ensure that all app and website leads, missed calls, callback requests, WhatsApp messages, and CRM entries are accurately captured, nurtured, followed, and converted as per SOPs.

- Streamline online sales operations including query management, call logs, fee collection workflows, digital documentation, dashboards, and daily reporting.

- Ensure uniformity across the online sales ecosystem in terms of communication quality, turnaround time, product knowledge, counselling accuracy, and student experience.

Eligibility and Qualifications:

Educational Background:

- Bachelors degree required; MBA preferred in Sales, Marketing, Operations, or Business Management.

- Certifications in Digital Sales, CRM Management, EdTech Operations, or related domains are an added advantage.

Sales and Counselling Expertise:

- Strong understanding of online sales funnels, lead nurturing, tele-counselling techniques, admission processes, and student behaviour.

- Experience in building and optimizing call scripts, sales SOPs, counselling frameworks, and conversion funnels (web, app, WhatsApp).

Data-Driven Decision Making:

- Ability to work with CRM dashboards, Google Sheets, telephony data, productivity metrics, and funnel analytics.

- Strong analytical skills to interpret key KPIs including lead-to-demo ratio, demo-to-admission ratio, cost per acquisition, customer acquisition cost, average revenue per user, customer lifetime value, refund rates, and conversion cycles.

Major KRAs:

Sales Strategy:

Team Leadership and Workforce Management:

Performance Management:

Collaboration with Other Departments (Non-Marketing):

Qualification and Experience:

Minimum Qualification: Postgraduate.

Preferred Qualification: MBA Sales and Marketing.

Minimum Experience: 8 Years.