The role:

We are looking for an entrepreneurial leader with 10 - 15 years of FMCG experience and a strong understanding of rural distribution in India to lead DROP through its next phase of growth. This is an opportunity to apply your industry experience to building a startup, supported by the infrastructure and ecosystem enabled by Drishtee.

You will own business performance, including the P&L, and translate strategy into consistent execution on the ground. The role requires strong commercial judgment, people leadership and the willingness to work closely with hub partners, field teams and rural retailers.

Key responsibilities:

- Set the business direction. Develop and execute DROP's growth plan, prioritising markets, product categories and distribution coverage based on demand and commercial viability.

- Own financial performance. Manage revenue, margins, operating costs and working capital. Build sustainable economics for DROP and its hub and distribution partners.

- Build and activate the distribution network. Identify, onboard and develop hub partners and rural retailers. Establish regular routes, increase productive retailer coverage and drive repeat orders.

- Establish operating discipline. Create practical processes for demand capture, procurement, inventory, order fulfilment, delivery, collections and reconciliation. Ensure teams follow them and resolve service failures promptly.

- Develop supply and market partnerships. Build relationships with FMCG brands and suppliers to secure a relevant assortment and viable commercial terms. Enable reliable supplies of raw materials and packaging materials for rural entrepreneurs in the WebAV ecosystem, including women producers, and develop market linkages for their finished products.

- Lead people and partners. Build and coach the team, set clear responsibilities and targets, and design incentives that support sales and dependable service. Work closely with Drishtee's teams and local entrepreneurs.

- Use tech & data to drive execution. Establish simple dashboards and regular business reviews. Combine analysis with field observations to identify bottlenecks, test improvements and strengthen the model before expanding it.

Key Interface:

COO; Procurement and Brand relationship Lead; Lead - Ground Operations and Hub Management; Supply Chain Leader; data Analytics Leader; Leader - Micro Enterprise Co-ordination; Leader - Human Resources; Finance; Legal; Head - Micro-enterprise Creation and Consolidation; Drishtee executive Leader.

Key successes to track in the first year:

- Create at least 3 clusters of Hubs - 2 in Assam, 1 in UP where at least 8 - 10 Hubs in each geographic cluster are operational.

- On the back of the hub clusters, onboard at least 4 - 5 brand relationships for distribution as well as marketing revenues.

- Focus on delivering the 20% Sales from Micro Enterprises by aligning with Operations team. This modeling can be rigor tested over a year to zero in on what is the ideal mix to be achieved. 20% is an arbitrary starting point as of now.