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Research Executive

Associate Consultant

Consultant

Associate Research Executive

Location: Bangalore, India Employment Type: Full-time - We are looking for a dynamic and performance-driven Team Lead - Database and Email marketing to spearhead end-to-end lead generation, and pipeline acceleration for our fast-growing SaaS business. - This role combines the strategic vision of a marketer with the operational rigor of a sales enablement leader. You will build and lead a high-performing team focused on delivering qualified pipeline for enterprise and mid-market segments globally. Demand Generation Strategy (Outbound - Email Campaigns): - Solid expertise in configuring and maintaining email systems to support scalable outbound campaigns. - Design and implement integrated, multi-touch outbound marketing campaigns that drive pipeline growth across the SaaS buyer journey. - Automation - Build Database, segmentation and execute email/LinkedIn outreach tailored to ICPs, verticals, and geographies (US, EU, APAC). - Own full-funnel metrics (MQL - SQL - Opps) and continuously optimize channel and messaging performance. - Partner with Product Marketing, SDRs, and Sales to align demand programs with positioning, messaging, and buyer personas. - Monitor campaign attribution, lead scoring, and conversion metrics via tools like HubSpot, Salesforce. - Maintain CRM integrity and enforce pipeline hygiene, ensuring clean data and accurate reporting across the revenue funnel. - Optimize lead routing, enrichment, and follow-up cadences for SDRs and AEs. Team leadership: - Hire, coach, and mentor a Database team and campaign managers - Define KPIs, lead weekly stand-ups, and drive accountability through regular performance reviews. - Promote a culture of experimentation, learning, and cross-functional collaboration. - Exceptional project management and communication skills. Required Skills: - 6-9 years of experience in B2B SaaS marketing, with a strong foundation in demand generation through Outbound channels. - Minimum 2 to 4 years in a team lead or people management capacity. - Expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot). - Strong understanding of SaaS buyer behaviour, sales cycle complexity, and campaign executing strategy. Preferred Qualifications: - Experience with GTM tech like, Lusha, Apollo, LinkedIn Sales Navigator, or Clay. - Prior exposure to global SaaS markets and enterprise account selling motions. - Familiarity with product-led growth (PLG) and freemium lead conversion models. What You Bring: - A strategic mindset with tactical agility-able to drive big-picture GTM vision while executing flawlessly. - Data-driven decision-making and a passion for optimizing every stage of the revenue funnel. - A builder mentality-excited by the challenge of scaling outbound email marketing infrastructure in a growing SaaS business.

Bangalore

Draup -  Team Lead - Database & Email Marketing 

Job Description for Draup -  Team Lead - Database & Email Marketing  in DRAUP BUSINESS SOLUTIONS PRIVATE LIMITED in  Bangalore for (6-9) years of experience. Apply Now!

Draup -  Team Lead - Database & Email Marketing  | iimjobs.com