Job Description: Chief Marketing and Sales Officer (CMSO)

Industry: Real Estate / Property Development

Reports To: Managing Director

Role:

The CMSO is a core member of the Executive Leadership Team, responsible for enterprise-wide revenue, cash flow, profitability, and market leadership across residential, commercial, and mixed-use real estate portfolios.

The role owns the complete P&L for Sales and Marketing, leads the demand-to-collection lifecycle, drives portfolio monetisation, and ensures sustained value creation for shareholders through pricing power, absorption velocity, capital efficiency, and brand equity.

Key Accountabilities:

- Portfolio Strategy and Go-to-Market Leadership: Define portfolio-level product strategy, positioning, unit mix, and target segments.

- Enterprise P&L and Revenue Leadership: Full ownership of Sales and Marketing P&L, including bookings, revenue, collections, margins, pricing realisation, and working capital.

- Brand, Marketing and Demand Engine: Act as custodian of the corporate and project brands, owning enterprise-wide marketing strategy across ATL, BTL, Digital, Performance Marketing, PR, Experience Centres, Events, and Channel Marketing.

- Sales Excellence and Distribution Scale: Own sales strategy and execution across Direct, Channel, NRI, Institutional, Corporate, and Outstation markets.

- Customer Experience and CRM Governance: Own the end-to-end customer journey from first interaction to possession and post-handover engagement.

- Capital Efficiency and Investor Alignment: Partner with Finance and Strategy to improve ROE, IRR, cash conversion cycles, and project viability.

- Organisation Building and Leadership: Build and lead a best-in-class revenue organisation across marketing, sales, channel, and CRM.

- Governance, Risk and Compliance: Ensure strict compliance with RERA, legal, regulatory, and statutory frameworks.

Ideal Candidate Profile:

- 20 - 25+ years in Real Estate Marketing, Sales and Revenue Leadership with Tier-1 developers.

- Proven experience as CRO, Sales Head, Marketing Head, Business Head, or P&L Leader.

- Strong exposure to large residential projects, townships, mixed-use portfolios, and multi-city operations.

- Experience in metro markets (Mumbai preferred) and regulated environments.

Education:

- MBA / MMS in Marketing, Strategy, or Finance.

- Executive leadership programs from premier institutes preferred.