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Apprentice Trainee

Ana Luisa Guidon
Senior Marketing Analyst, Marketing GG EM, Brazil

Bhawna Gupta
Team Lead RA, India-Regulatory Affairs

Subashini Radhakrishnan
AGC-GG India, M&A Branded Mkts and Corpo, Legal

Key Responsibilities: - Topline & Bottom line achievement - To Drive Mega brand Growth and Performance - Optimize Promo spend for Desired ROI - Prepare Brand Wise Quarterly Visual Aid: - Brief ad agency on the product - Evaluation and selection of draft concept out of 3-4 designs submitted by the agency - Evaluate a detailed Visual Aid with the agency before finalization - Send the visual for printing - Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter. - Quarterly communication of Visual Aid to the field force - Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs. - Periodical circulars about brand's achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call. - Conduct Quarterly briefing sessions of .5 - 1day in each zone to ASM's on brand communication/ inputs. - Monthly planned visit to select areas for review meetings to further reinforce brand communication. - Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing - Allocate promotional budget brand wise and promotional mode wise - Plan for quarterly inputs and mode of inputs - Vendor selection - Negotiate with multiple vendors for cost effective input selection - Coordinate with selected vendor on agreed time, quality and quantity supply of inputs. - Allocate inputs geography wise. - Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation - Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line. - New Product Launch ( As and when required ) - Identify potential areas of New Product Launch in the assigned therapy through: - ORG CMARC trends - Doctor feedback in joint work/ CME/ conferences - Field manager's feedback - Analyze market potential for the identified new product through historical ORG-CMARC - Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price. - Work with finance to validate the profitability/ viability of the product - Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head - Coordinate with packaging, FR&D for product features finalization. - Prepare sales projection, sampling plan for at least 6 months - 1 year from launch. - Prepare stock allocation and ensure proper distribution in all geographies through SCM. - Parallel, finalize on promotional activities, input plan, Visual Aid etc. and work towards a launch as per the agreed timelines with NPD Project manager. - Ensure regional launch meetings for the new product through RSM's. - Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force Key Personal Attributes: - Strong negotiation and influencing skills - Networking skills - Creative and Innovative

Hyderabad

Dr. Reddy's Laboratories - Group Product Manager - Oncology 

Job Description for Dr. Reddy's Laboratories - Group Product Manager - Oncology  in Dr. Reddys Laboratories Ltd. in  Hyderabad for (6-15) years of experience. Apply Now!

Dr. Reddy's Laboratories - Group Product Manager - Oncology  | iimjobs.com